Avène

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Avène

With a strong legacy of developing prestige clinical skincare products, Avène has a loyal global following. However, launching prestige sun care products in the over-saturated US market required a strongly differentiated campaign; BBCA avoided typical sun care themes to develop campaign visuals that feel elegant and refined. A richly saturated photographed background with an abstraction of sunlight joins a glowing hero product, reminding us that what’s in the bottle is as important as the beauty around it.