Avène

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Avène

With a strong legacy of developing prestige clinical skincare products, Avène has a loyal global following. However, launching prestige sun care products in the over-saturated US market required a strongly differentiated campaign; BBCA avoided typical sun care themes to develop campaign visuals that feel elegant and refined. A richly saturated photographed background with an abstraction of sunlight joins a glowing hero product, reminding us that what’s in the bottle is as important as the beauty around it.

Creative Direction
Art Direction
Brand Strategy
Graphic Design
Copywriting
Print Advertising
Visual Merchandising
Product Photography
Launch Kits