Beauty & Pin-Ups

Beauty & Pin-Ups

Beauty & Pin-Ups

Beauty & Pin-Ups

For indie hair care brand Beauty & Pin-Ups, marketing communications rely heavily on social media outreach. Connecting with consumers and hair stylists that are attracted to the brand’s beautiful products and social conscious, Base Beauty has created original conceptual content to amplify the brand’s product benefit storytelling.

Creative Direction
Art Direction
Product Photography
Production
Social Media

Beauty & Pin-Ups

To launch a beauty brand in a very saturated marketplace you must have a strong differentiating vision and a stellar public relations strategy and execution. For the national launch of the brand and it’s newest product Fearless Hair Rescue Treatment, Base Beauty developed a well finessed PR approach that caused a press coverage phenomenon, and brought news of the brand to 1 billion people through press in hundreds of publications such as People, Allure, Refinery29, Buzzfeed, regional news outlets as well as international coverage.

Brand Strategy
Public Relations
Communications

Beauty & Pin-Ups

Indie hair care brand Beauty & Pin-Ups has shaken up the status-quo with a thoughtfully created product line and the use of an untraditional model to front their new hair treatment Fearless. BBCA created a 30 second commercial to launch the product and introduce the brand to a TV audience.

Creative Direction
Broadcast Advertising
Production
TV Commercial