Calvin Klein

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Calvin Klein

BBCA has been collaborating with fashion brand Calvin Klein for almost 10 years, advising and executing copywriting strategy to support the brand’s e-commerce efforts. Our work began when they launched the e-commerce division: BBCA created the copywriting voice and guidelines, executing that work by writing product copy for hundreds of apparel and accessory items. Most recently BBCA helped prepare the division for additional growth as it launched Calvin Klein Collection products.