Clinique

Clinique

Clinique

Clinique

Inspired by red-carpet trends, Base Beauty helped launch Clinique’s A Different Nail Enamel by creating interactive packaging; a portable Mani Cam Photo Studio, where it takes only two hands to be the stylist, model and photographer. Influencers captures photos and videos of their new manicure, spreading the news about this colorful launch on social media.

Packaging Design
Graphic Design
Influencer Marketing
Social Media
White-Glove Service
Production
Beauty Photography
Creative Direction
Art Direction
Model Photography
Casting
Production
Social Media

Clinique

Clinique Chubby Sticks sparked a revolution in beauty—finally, lip color can be simple, fun and easy. Base Beauty was commissioned with developing still life photography for multiple Chubby Stick launches, creating images that showcase the vivid range of product and reflect the carefree vibe of the product.

Creative Direction
Art Direction
Product Photography
Production
Beauty Photography
Creative Direction
Art Direction
Model Photography
Casting
Production
Social Media

Clinique

Thanks to Clinique Redness Solutions skincare and makeup products, Rosacea is no longer a burning problem. To showcase the product line’s potency to industry influencers, Base Beauty created an elegant white Lucite box that arrived glowing bright red, thanks to cleverly hidden LED lights. Upon opening this interactive box, the red light vanishes—much like the Rosacea on your face.

Packaging Design
Graphic Design
Influencer Marketing
Social Media
White-Glove Service
Production
Beauty Photography
Creative Direction
Art Direction
Model Photography
Casting
Production
Social Media