Every woman can relate to the triumphant feeling caused by a good hair day, and the defeated feeling caused by a bad one. In this campaign for Conair, Base Beauty presents real women’s feelings about their hair. Casting real women for these roles, Conair paints a picture of the everywoman – young, mature, long hair, short hair, student, entrepreneur – and the hair goals that bind them.
A persuasive and disarming gospel singer encourages real women to confess their hair despair. With the help of the Conair 3Q hair dryer, the women’s hair woes are resolved. Amen!
Come on and air… your hair despair! Come on and air… your hair despair! Long hair. Short hair. I see your hair… now that’s despair. Your dryer blows… too hot… too slow… Let me hear your hair woes!