Conair

Conair

Conair

Sometimes marketers are brave enough to shine a spotlight on their customers, and not their products. In this campaign for Conair, Base Beauty presents real women’s feelings about their hair. Casting real women for these roles, Conair paints a picture of the everywoman and the hair goals that bind them.

Creative Direction
Art Direction
Brand Strategy
Digital Advertising
Product Photography
Social Media
Production

Conair

Bringing the storytelling and production quality of broadcast advertising to digital media buys, in this campaign for Conair, Base Beauty brings together a disarming gospel singer and a shopping mall confessional. Amen!

Come on and air… your hair despair! Come on and air… your hair despair! 
Long hair. Short hair. I see your hair… now that’s despair.
 Your dryer blows… too hot… too slow… Let me hear your hair woes!

Creative Direction
Art Direction
Brand Strategy
Digital Advertising
Social Media
Production