Rich plush velvet. Golden tissue lamé. Long lush feather. These three textures inspire Marc Jacobs Beauty’s new trio of mascaras and play a staring role in this intricate and sophisticated box. Used to introduce the mascara collection to the US media, Base Beauty created a design that reflects the brand’s prestige fashion heritage and beauty prowess in an interactive and tactile way.
To support the launch of the Marc Jacobs Mod Noir fragrance, a scent exclusive to Sephora, Base Beauty developed a compelling sculpture inspired by the scent’s defining color palette. Formed of acrylic with a color-block story that meshes perfectly with the Sephora visual identity, this sculpture helps to launch the fragrance and draw attention to the retail collaboration.