Marc Jacobs

Marc Jacobs

Marc Jacobs

Rich plush velvet. Golden tissue lamé. Long lush feather. These three textures inspire Marc Jacobs Beauty’s trio of mascaras and play a staring role in this intricate and sophisticated box. Used to introduce the mascara collection to the US media, Base Beauty created a design that reflects the brand’s prestige fashion heritage and beauty prowess in an interactive and tactile way.

Packaging Design
Graphic Design
Influencer Marketing
Social Media
White-Glove Service
Production

Marc Jacobs

To support the launch of the Marc Jacobs Mod Noir fragrance, a scent exclusive to Sephora, Base Beauty developed a compelling sculpture inspired by the scent’s defining color palette. Formed of acrylic with a color-block story that meshes perfectly with the Sephora visual identity, this sculpture helps to launch the fragrance and draw attention to the retail collaboration.

Packaging Design
Graphic Design
Influencer Marketing
Social Media
White-Glove Service
Production