Noxidoxi

Noxidoxi

Noxidoxi, an emerging French brand entering the US market, invites consumers to ask “How Does Pollution Impact My Skin?” Base Beauty answers that question by creating tiny soot-colored frenetic meanies named “pollution gremlins,” designed to foster consumer interest and education in the brand’s skincare offering.

Base Beauty celebrates the brand’s quirky, millennial-friendly attitude while educating the consumer on the critical skincare issue of pollution detox through our work developing brand positioning, updating the logo, redesigning product packaging and creating an entertaining and differentiating image campaign for Noxidoxi’s US launch.