Weight Watchers

Weight Watchers

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Weight Watchers

How can we change people’s relationship with their bathroom scale? Making them smile certainly helps. In this commercial for Weight Watchers Scales by Conair, Base Beauty plays with the common bathroom scale showdown in an upbeat, supportive style to fulfill the brand’s vision and motivate the viewer to achieve their goals.

Creative Direction
Art Direction
Brand Strategy
Digital Advertising
Video

Weight Watchers

If you are a Weight Watcher’s client, you work hard to juggle work, fitness, healthy eating and fun. In this commercial for Weight Watchers Scales by Conair, Base Beauty showcases the story of the client’s multi-tasking lifestyle as she works towards personal balance and her weight loss goals.

Creative Direction
Art Direction
Brand Strategy
Digital Advertising
Video