Viewpoint

As beauty experts we have a strong point of view on where the industry is now and where it is going. Our relationships with beauty leaders gives us access to the most exciting aspects of the business: entrepreneurship, growth strategies and marketing advancements. Listen here to our podcast series WHERE BRAINS MEET BEAUTY which offers a peek inside the minds of beauty’s leaders, revealing authentic and honest ideas around business growth and challenges. Take a read of our White Papers—our way to say something about the industry that we believe hasn’t been said loud enough.

To provide feedback or inquire about being a guest on the show, please email aleni@basebeauty.com. Happy listening!

 

  • VIDEO PODCAST: Beauty Innovator’s Viewing of War Paint
    Over 60 beauty execs and editors joined Base Beauty Creative Agency on Broadway in New York City to celebrate industry... Read More >>
    Over 60 beauty execs and editors joined Base Beauty Creative Agency on Broadway in New York City to celebrate industry pioneers at War Paint the Musical. Post-show the theater was exclusively ours as we enjoyed an engaging conversation about beauty pioneers of yesterday by beauty pioneers of today. We were delighted to be joined by Catherine Zuber, Tony-Award winning Costume Designer War Paint, Laura Geller, Founder Laura Geller New York, Ukonwa Ojo, Senior Vice President Cover Girl, and Christina Bennett, Senior Director Global Public Relations Elizabeth Arden. Moderated by Base Beauty Creative Agency Founder & Creative Director Jodi Katz, panelists discussed themes of life/work balance, being a woman at-the-top, the seduction of growing a business and why beauty is the right industry for them. This was an incredible way to celebrate Base Beauty’s 10th year in business! Click the watch button to see the panel discussion. Read Less <<
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  • PODCAST: Where Brains Meet Beauty 14
    Meet Paulette Heller. Vice President of Marketing at Conair. Listen as she shares what has kept her at Conair for 34 years... Read More >>
    Meet Paulette Heller. Vice President of Marketing at Conair. Listen as she shares what has kept her at Conair for 34 years (!), how to network as a non-drinker and how to achieve life/work balance as a single woman. Read Less <<
    6/16/2017
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  • PODCAST: Where Brains Meet Beauty 13
    Meet Jasmine Garnsworthy. Freelance writer and editor, and founder of The Buff. Listen as this Australian native shares her... Read More >>
    Meet Jasmine Garnsworthy. Freelance writer and editor, and founder of The Buff. Listen as this Australian native shares her secrets of launching a bootstrap skincare brand only four months young. Episode includes tips & tricks for the budding entrepreneur. Read Less <<
    6/6/2017
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  • PODCAST: Where Brains Meet Beauty 12
    Meet Craig Dubitsky. The Friendly Founder of Hello Products. Listen as he describes turning his creative dreams into... Read More >>
    Meet Craig Dubitsky. The Friendly Founder of Hello Products. Listen as he describes turning his creative dreams into realities for some of the most notable new brands and how great design fuels all innovation. Read Less <<
    6/6/2017
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  • PODCAST: Where Brains Meet Beauty 11
    Meet Ian Ginsberg. President of C.O. Bigelow Apothecaries. Listen as he describes the perks of being a pessimist, and what... Read More >>
    Meet Ian Ginsberg. President of C.O. Bigelow Apothecaries. Listen as he describes the perks of being a pessimist, and what it means to run an old-school 4th generation business in an ever-evolving beauty marketplace. Read Less <<
    6/6/2017
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  • PODCAST: Where Brains Meet Beauty 10
    Meet Tracy Murphy.  At the age of 17, Tracy learned how how have a career as a make-up artist beyond working in the mall.... Read More >>
    Meet Tracy Murphy.  At the age of 17, Tracy learned how how have a career as a make-up artist beyond working in the mall. Listen as she shares her experience working with the world’s most recognizable faces as she builds a distinctive beauty brand. Read Less <<
    6/6/2017
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  • PODCAST: Where Brains Meet Beauty 09
    Meet Elana Drell Szyfer…She’s a creative problem solver who entered the beauty industry by default, not by... Read More >>
    Meet Elana Drell Szyfer…She’s a creative problem solver who entered the beauty industry by default, not by design. Listen as she takes us on the journey from assistant to CEO and as she shares creative ways to celebrate career wins. Read Less <<
    5/22/2017
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  • PODCAST: Where Brains Meet Beauty 08
    Meet Jennifer Walsh. A serial beauty entrepreneur with breakthrough concepts. Listen as she shares about life/work balance... Read More >>
    Meet Jennifer Walsh. A serial beauty entrepreneur with breakthrough concepts. Listen as she shares about life/work balance and how she’s leveraged her biz growth journey into content that all entrepreneurs – no matter the industry – should discover. Read Less <<
    4/14/2017
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  • PODCAST: Where Brains Meet Beauty 07
    Meet Natalie Mackey. Founder & CEO of Glow Concept. During her “work-cation” Natalie shares what it’s... Read More >>
    Meet Natalie Mackey. Founder & CEO of Glow Concept. During her “work-cation” Natalie shares what it’s like to build several beauty brands while also figuring out how to focus on the other things that make her happy. Read Less <<
    4/5/2017
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  • PODCAST: Where Brains Meet Beauty 06
    Meet Samantha Citro. Director of Marketing & Operations at Immunocologie. Listen as she explains how picking up slack... Read More >>
    Meet Samantha Citro. Director of Marketing & Operations at Immunocologie. Listen as she explains how picking up slack where she saw slack led to opportunities in the beauty industry that most 20-something’s only dream about. Read Less <<
    3/23/2017
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  • PODCAST: Where Brains Meet Beauty 05
    Meet Wendi Berger. President and Creator of Pour le Monde Parfums. Listen as she reveals how pregnancy and a passion for... Read More >>
    Meet Wendi Berger. President and Creator of Pour le Monde Parfums. Listen as she reveals how pregnancy and a passion for fragrance inspired her to pave her own road in beauty.  Read Less <<
    2/20/2017
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  • PODCAST: Where Brains Meet Beauty 04
    Meet Jeannine Morris. A multimedia beauty and wellness journalist who learned early on (thanks Dad) the importance of being... Read More >>
    Meet Jeannine Morris. A multimedia beauty and wellness journalist who learned early on (thanks Dad) the importance of being your own advocate. She shares how speaking up for yourself can get you the most out of your career.   Read Less <<
    2/20/2017
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  • PODCAST: Where Brains Meet Beauty 03
    Meet Ashley Prange. Founder and CEO of Au Naturale Cosmetics, a brand laser—focused on delivering the cleanest, greenest... Read More >>
    Meet Ashley Prange. Founder and CEO of Au Naturale Cosmetics, a brand laser—focused on delivering the cleanest, greenest products in the widest arrange of shades, formats and textures. Listen as she shares the story of how an extreme shift in career and frustration with commercial cosmetics led her on an entrepreneurial journey. Read Less <<
    2/2/2017
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  • PODCAST: Where Brains Meet Beauty 02
    Meet Jillian Wright. Aesthetician, creator, connector and champion of indie beauty brands. Listen as she reveals how being... Read More >>
    Meet Jillian Wright. Aesthetician, creator, connector and champion of indie beauty brands. Listen as she reveals how being open to change and balancing family and career has helped her act as a powerful voice for tiny brands in the massive multi-billion-dollar beauty industry. Read Less <<
    2/2/2017
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  • PODCAST: Where Brains Meet Beauty 01
    Meet Brenda Brock. Founder and Formulator of Farmaesthetics, and daughter of a seventh generation farming family from Texas.... Read More >>
    Meet Brenda Brock. Founder and Formulator of Farmaesthetics, and daughter of a seventh generation farming family from Texas. Listen as she describes her reliance on the intelligence of nature, and the untraditional path she walked to become a leading innovator in the beauty industry. Read Less <<
    2/2/2017
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  • PRESS: WWD ARTICLE
    Read about our Beauty Innovator’s panel moderated by Jodi Katz, at War Paint the musical, in Women’s Wear Daily... Read More >>
    Read about our Beauty Innovator’s panel moderated by Jodi Katz, at War Paint the musical, in Women’s Wear Daily (WWD). Read Less <<
  • WHITEPAPER: ELEVATING BRANDS IN A CROWDED MARKETPLACE
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  • WHITEPAPER: INNOVATING FRAGRANCE SALES AT MASS: Why Are We Still Talking About This?
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