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Author: BBCA
Did you attend Beauty Connect 2021?! Here’s what we learned.
For the past several years, Base Beauty Creative Agency and our top-rated beauty podcast, WHERE BRAINS MEET BEAUTY™, have acted as...
6 Insights on The Role of Technology in Enhancing Your Personalization Strategy
Last month I chaired the Product Development track at Beauty Connect LA and had the honor of moderating a panel discussing The Role of Technology In...
Live, Laugh, Love What You Do — Even In Retail: Wisdom from Melissa Sperau
If there’s one thing Melissa Sperau knows how to do, it’s how to make people laugh. In talking with her this week, I got to experience first-hand...
BBCA Packaging Design PAC Award
We are so EXCITED to announce that our packaging design for @VictorialandBeauty is nominated for a PAC Global Award within the Inclusive...
Hard Work, Trust and a Little Bit of Pixie Dust — Stephanie Morimoto’s Success Story
Having dreamed of following in her grandfather’s footsteps, Stephanie decided to study chemistry in pursuit of a career in optometry. Although she...
Jodi Katz In Bill Cunningham’s Book, On the Street: Five Decades of Iconic Photography
In 2007, I was working at L'Occitane en Provence and my friends and I would spend most summer lunch breaks at Bryant Park. Out of nowhere someone...
Less Is More – Making the Most Out Of a Specialty Brand: Sara Happ, CEO and Founder of Sarah Happ Inc.
Being an entrepreneur is not easy. Every day brings new challenges and it’s up to us to learn how to navigate them as smoothly as possible. Take my...