The future of beauty is on all of our minds. While the customer can order almost whatever she wants online, there will still be a desire to experiment with products IRL. But what does that shopping...
Blog
We aren’t just experts in beauty and wellness, we are also passionate customers.
Learn about how our devotion to this industry inspires our needle-moving work.
Authenticity: A Road Map to Success
I sat beside our agency COO, drinking water and eating a banana on the first day of Indie Beauty Expo LA. I’d been told by my coach that eating a banana before presenting could help calm your nerves...
Work from Where? How COVID-19 Helped Me Appreciate Workplace Flexibility
Last Monday I left the city under a dark morning sky by the light of a heavy full moon. With the river on my left I cruised north, up Manhattan, and crossed the George Washington bridge with a...
Top 5 Quarantine Diversions for Beauty Industry Junkies
If you’re like the team at Base Beauty, you’re probably something of a beauty industry junkie. We put together a list of our top five diversions that *almost* made us forget that our current beauty...
Creating Connections When You Are Physically Isolated
My hope is that you are feeling well, and that the Coronavirus has only interrupted your way-of-life and not your health. We want to help people maintain as normal a routine as possible while...
Working On Something Big? Need Pro Advice?
Big agency skills... Small agency vibes. That's how we operate when working with clients whether you're a boot-strap startup, a funded indie or a large corporation. If you are working on a small...