Blushington Academy

Brand & Category Launch

The Foundation of Your Beauty Business

CONSUMER INSIGHT: Freelance makeup artists can go to school to study artistry, but most never learn how to run
a successful business. And, as every entrepreneur knows, relying on “school of life” costs time and money.

THE CHALLENGE: Convince the pro community to invest in their careers when their income had mostly vanished. Blushington, a popular chain of brick & mortar makeup boutiques, faced a 100% drop in revenue when COVID-19 closed its stores. Pivoting from service to education, Blushington Academy launched as a first-of-its-kind business school for makeup artists.

PROGRAM SUCCESS: Customer Acquisition
  • 6,000% increase in email database growth of qualified makeup artist targets for $1,000 course when utilizing IG/FB lead ads
  • Lead funnel moves targets from awareness, to conversion with enhanced messaging around Klarna payment terms and special offers
  • IG/FB Lead Ad program used as workaround from cumbersome website user experience
Social Media
  • 366% increase in profile visits
  • 160% increase in website taps
  • Launched remote filmed testimonial video series with graduates
  • Video content adapted for Website, Youtube, organic and paid social media

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