Consumer Insight
Microneedling. Chemical Peels. Dermaplaning. While consumers enthusiastically embrace the next best skincare treatment, few are aware of the importance of a healthy skin barrier for these procedures to be safe and effective.
The Challenge
EltaMD, the #1 Recommended Professional Sunscreen brand, was ready to introduce its first skincare lineup focused on the skin barrier.
To launch The Skin Recovery System a fully integrated campaign needed to engage and educate consumers on skin barrier health while reinforcing EltaMD’s clinical expertise and dermatologist endorsement, two key brand differentiators.
Program Success
Public Relations
- Featured in New Beauty, Well+Good, Cosmo, Coveteur, The Zoe Report, & more
- 147+ million earned media Impressions
Influencer
- Paid content partnership with five leading Dermatologists
- Virtual media event with 20 top beauty editors
- 350k earned organic seeding True Reach
Social Media
- 4% increase in IG Fans (13% faster growth than previous period)
- 170% increase in reach
- 121% increase in impressions
- 4% increase in website clicks
Most successful sales launch in brand’s history.
