EltaMD

Skin Recovery System

Campaign
Strength From Within

CONSUMER INSIGHT:
Microneedling. Chemical Peels. Dermaplaning. While consumers enthusiastically embrace the next best skincare treatment, few are aware of the importance of a healthy skin barrier for these procedures to be safe and effective.

THE CHALLENGE:
EltaMD, the #1 Recommended Professional Sunscreen brand, was ready to introduce its first skincare lineup focused on the skin barrier.

To launch The Skin Recovery System a fully integrated campaign needed to engage and educate consumers on skin barrier health while reinforcing EltaMD’s clinical expertise and dermatologist endorsement, two key brand differentiators.

PROGRAM SUCCESS:

Public Relations

  • Featured in New Beauty, Well+Good, Cosmo, Coveteur, The Zoe Report, & more
  • 147+ million earned media Impressions

Influencer

  • Paid content partnership with five leading Dermatologists
  • Virtual media event with 20 top beauty editors
  • 350k earned organic seeding True Reach

Social Media

  • 4% increase in IG Fans (13% faster growth than previous period)
  • 170% increase in reach
  • 121% increase in impressions
  • 4% increase in website clicks

Most successful sales launch in brand’s history.

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