FemiClear

Rebranding

Campaign
Joie de V

THE INSIGHT:
Hiding behind euphemisms doesn’t work any more. Women are emboldened to take control of their vaginal health and break the stigma of herpes and the discomfort of yeast infections without feeling shame along the way.

THE ASSIGNMENT:
Revisit the current brand campaign “Joie de Hooha” to leave the dated euphemisms behind. Bring the revamped campaign to life through a new brand voice, tagline, brand story and visual expression.

THE IDEA:
Celebrate the joyful life that’s just on the other side of an outbreak. Remind women that they are bigger than their diagnosis by focusing on the person rather than the condition. Humanize the experience by sharing our founder’s personal story.

Let's work together!

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