CONSUMER INSIGHT:
With prestige brands leading the conversation, clean beauty has become synonymous with luxury. It’s no surprise that consumers think they need to sacrifice quality or spend a lot to go green.
THE CHALLENGE:
Heritage Store, the OG of clean beauty, was natural through and through and affordable. But what it had in credibility it lacked in allure. The trusty, but dusty brand needed a makeover to convince consumers that, yes, they can have it all.
PROGRAM SUCCESS:
Public Relations
- Featured in Popsugar, New York Magazine, Byrdie, Refinery29, Into The Gloss, New York Times, Allure, and more
- 100% increase in earned media Impressions vs. prior year
Influencer
- Paid content partnership with target’s celebrity
& influencer icons - Relaunch brand with actress Nikki Reed
Social Media
- 22,000% increase in profile views
- 3,393% increase in interactions
- 650% increase in fans
- $0.01 average CPE on product ads
