Heritage Store

Brand Relaunch

Campaign
High Vibes, Low
Maintenance Skincare

CONSUMER INSIGHT:
With prestige brands leading the conversation, clean beauty has become synonymous with luxury. It’s no surprise that consumers think they need to sacrifice quality or spend a lot to go green.

THE CHALLENGE:
Heritage Store, the OG of clean beauty, was natural through and through and affordable. But what it had in credibility it lacked in allure. The trusty, but dusty brand needed a makeover to convince consumers that, yes, they can have it all.

PROGRAM SUCCESS:

Public Relations

  • Featured in Popsugar, New York Magazine, Byrdie, Refinery29, Into The Gloss, New York Times, Allure, and more
  • 100% increase in earned media Impressions vs. prior year

Influencer

  • Paid content partnership with target’s celebrity
    & influencer icons
  • Relaunch brand with actress Nikki Reed

Social Media

  • 22,000% increase in profile views
  • 3,393% increase in interactions
  • 650% increase in fans
  • $0.01 average CPE on product ads

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