Gen Z Strategy

Teeth-whitening brand Glo needed some sparkle. Sales were slow and the original packaging wasn’t relatable to the young, aesthetics-focused customer at Sephora. Base Beauty reimagined the Glo Science brand to be eye-catching both on shelf and on social media, utilizing a differentiating color palette and memorable iconography like the graphic gradient smile and valuable how-to-use instructions.

This is not just a teeth-whitening gel, it’s a smart technology tool that optimizes the gel’s performance. Working with the client’s innovation team, Base Beauty reimagined not just the look of the packaging, but also how the product instructions are communicated.

SERVICES: Strategy, Color Palette, Packaging Design, Icon Design, Package Copywriting