The Insight
Tom’s of Maine, the OG of clean personal care, has always been bigger than toothpaste and deodorant. A family-friendly, eco-devoted challenger brand, Tom’s is beloved by it’s millions of loyal, but quiet fans.
The Assignment
Inspire Tom’s loyal fans to engage with and share their passion for the brand in the digital ecosystem.
The Idea
Celebrate Tom’s place in the world – yes it’s toothpaste, but it’s much bigger than that. Develop digital-first content that goes beyond functional benefits to embrace the brand’s roots, eco-credibility and forward thinking.
