Tom's of Maine

Digital Eco-System Content Creation

THE INSIGHT:
Tom’s of Maine, the OG of clean personal care, has always been bigger than toothpaste and deodorant. A family-friendly, eco-devoted challenger brand, Tom’s is beloved by it’s millions of loyal, but quiet fans.

THE ASSIGNMENT:
Inspire Tom’s loyal fans to engage with and share their passion for the brand in the digital ecosystem.

THE IDEA:
Celebrate Tom’s place in the world – yes it’s toothpaste, but it’s much bigger than that. Develop digital-first content that goes beyond functional benefits to embrace the brand’s roots, eco-credibility and forward thinking.

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