WE EAT, SLEEP, AND
BREATHE CULTURE
We get the consumer, because we are the consumer. It’s this intimacy that
empowers us to drive relevance, to build trust, and sustain loyalty.
We understand the cultural gravity one product or service can hold. Every serum, fragrance, and device has the opportunity to tap into a belief system and become indispensable.
We are immersed in this culture. For us, it’s not an obligation, it’s an obsession.
MEET THE LEADERSHIP:
AND THEIR TRIED AND TRUE LIP
JODI KATZ
CEO & FOUNDER
CHIEF OPERATING OFFICER
SARAH LAVALLEE
VP OF CLIENT SUCCESS
ASSOCIATE CREATIVE DIRECTOR
LIZ RODGER
RACHEL HOWARD
KELSEY KOVALCIK
ALENI MACKARAY
DIRECTOR OF CONSUMER ENGAGEMENT
DIRECTOR OF AWARENESS
THE VIBES ARE GOOD
Based in New York City,
we feel its pulse.
Our culture is kind, open, and empathetic.
Every voice matters, energy is purposeful and ideas flow freely.
Success is measured not only in output, but in the courage, connection, and creativity each person brings to the table.
Here, collaboration is not just
working together;
it’s growing together.
WHERE BRAINS MEET BEAUTY
A PODCAST ABOUT
THE PEOPLE, IDEAS, AND JOURNEYS SHAPING THE
WORLDS OF BEAUTY AND WELLNESS.
Our founder Jodi Katz sits down with guests to hear how they actually got here – the highs, the lows, and the lessons along the way.
Now in its ninth year with over 300 episodes, the show is recorded in front of a live NYC audience at intimate Listening Parties, where networking, storytelling, and candid conversation collide.
Listeners are hooked. 95% of the audience stay for the full ride, a rare benchmark in podcasting.
Listeners are hooked. 95% of the audience stay for the full ride, a rare benchmark in podcasting.
MEeT
CEO and Founder of Base Beauty and a recognized expert in beauty, aesthetics, personal care and wellness with over twenty years of experience.
Jodi began her career on the editorial side at Cosmopolitan and Glamour, moved into advertising at agencies including BBDO and Mezzina/Brown, and worked with global brands like Bliss, Avon, and L’Occitane, where she quickly rose to Creative Director for the United States.
Drawing on this deep expertise, Jodi launched Base Beauty as a boutique agency specializing in beauty and wellness. Under her leadership, the agency has built a reputation for delivering exceptional creative solutions and shaping how the industry communicates and connects with audiences.
A sought-after speaker and industry thought leader, Jodi has been featured in WWD, Glossy, and Business of Fashion, and is a recipient of the Enterprising Women of the Year award.
