Beauty Retail: Proactive Product Testing Solutions Post COVID-19
This White Paper is a result of the pre-work and brainstorm that occurred via Zoom on Friday, April 24, 2020. All attendees participated without compensation and without any goal other than to move the retail experience ahead and to share these ideas with our industry at large. Brainstorming topics included sampling of the future, retail and spa experience, and consumer comfortability.
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Last year, BBCA was tasked with redesigning the brand identity and packaging, as well as creating inclusive messaging for Soapwalla, a loved clean skincare brand celebrating its 10th anniversary. Soapwalla’s mission beyond healthy skin is to break down gender norms — in the redesign we declare that Soapwalla is “for all humans.” We begin a redesign project by answering […]
The future of beauty is on all of our minds. While the customer can order almost whatever she wants online, there will still be a desire to experiment with products IRL. But what does that shopping and product testing experience look like at self-service retailers, stores with staffed counters and at spas & salons post Covid-19? […]
I sat beside our agency COO, drinking water and eating a banana on the first day of Indie Beauty Expo LA. I’d been told by my coach that eating a banana before presenting could help calm your nerves but as far as I could tell, it wasn’t working. I hadn’t even set foot on stage […]
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