Beauty Retail: Proactive Product Testing Solutions Post COVID-19
This White Paper is a result of the pre-work and brainstorm that occurred via Zoom on Friday, April 24, 2020. All attendees participated without compensation and without any goal other than to move the retail experience ahead and to share these ideas with our industry at large. Brainstorming topics included sampling of the future, retail and spa experience, and consumer comfortability.
BEAUTY & WELLNESS EXPERTS CREATING EVERYTHING THE CONSUMER SEES AND TOUCHES.
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Since starting my creative marketing agency 14 years ago, I’ve been committed to giving our beauty and wellness clients a one-stop shop. It’s an approach to marketing in this complex ecosystem that my team and I have proven effective, and a movement we are so proud to lead. I started my career at a global classic advertising agency that was […]
Last year, BBCA was tasked with redesigning the brand identity and packaging, as well as creating inclusive messaging for Soapwalla, a loved clean skincare brand celebrating its 10th anniversary. Soapwalla’s mission beyond healthy skin is to break down gender norms — in the redesign we declare that Soapwalla is “for all humans.” We begin a redesign project by answering […]
The future of beauty is on all of our minds. While the customer can order almost whatever she wants online, there will still be a desire to experiment with products IRL. But what does that shopping and product testing experience look like at self-service retailers, stores with staffed counters and at spas & salons post Covid-19? […]
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