AN AGENCY FOR
MODERN BEAUTY

50% increase in Earned media value year over year

• 8.1 million media impression in one week

• 113% lift in brand awareness

• 50% increase in Earned media value year over year • 8.1 million media impression in one week • 113% lift in brand awareness •

For 19 years, we’ve been the
quiet force behind some of the industry’s most iconic brands

Bringing brands into their most confident expression for nearly two decades by blending standout creative, cultural fluency, and data-led strategy to drive growth, while making it look easy.

We know modern beauty extends far beyond lipstick and blush

This is a category where consumers want real evidence before investing.  
 
Through our expert-led programs, we demonstrate the power of establishing trust and relevance, proving that whoever educates the consumer owns the consumer.

In the increasingly competitive beauty category, credibility is won through communities.   

Through cohesive social media, PR, and influencer programs we do more than keep brands in the conversation – we turn products into belief systems.

We believe personal care branding goes well beyond packaging design. 

Behavioral design is key to guiding consumers’ rituals and weaving the product into their daily lives to give usage irreplaceable meaning.

There is a lot of noise in the wellness category and consumers are unsure what to believe.  

We know that education needs to come through credible sources and real experiences.

WHAT WE CAN DO FOR YOU

Our 360° approach creates the infrastructure for brands to evolve deliberately, protecting equity while expanding cultural relevance.  

When everything works together, growth happens organically, as a natural consequence of being known, trusted, and chosen.

ASSET LIBRARY CREATION
BRAND VISUAL IDENTITY
BRAND WORLD BUILDING
COPYWRITING
CREATIVE STRATEGY
DIGITAL CONTENT:
PDPS & WEBSITES
INTEGRATED CAMPAIGNS
PACKAGING DESIGN
AUDIT & PLATFORM STRATEGIES
CREATOR CONTENT
LIVE SHOPPING
TIKTOK CONTENT CREATION
PLATFORM MANAGEMENT
SOCIAL MEDIA CONTENT
AWARENESS EVENTS
GIFTING & SEEDING
INFLUENCER PARTNERSHIPS
KOL PARTNERSHIPS
MEDIA RELATIONS

8.1 MILLION MEDIA IMPRESSIONS IN A ONE WEEK AWARD SEASON PARTNERSHIP

• 113% BRAND AWARENESS GROWTH FROM NEW BRAND CAMPAIGN OVER 100M EMV IN 12 MONTHS GROWTH

• 50% OF MEDIA PLACEMENTS FEATURED BRAND FOUNDER QUOTES

• 8.1 MILLION MEDIA IMPRESSIONS IN A ONE WEEK AWARD SEASON PARTNERSHIP • 113% BRAND AWARENESS GROWTH FROM NEW BRAND CAMPAIGN OVER 100M EMV IN 12 MONTHS GROWTH • 50% OF MEDIA PLACEMENTS FEATURED BRAND FOUNDER QUOTES •

WHY BRANDS CHOOSE
BASE BEAUTY

We turn cultural relevance into commercial results.

Our holistic approach means every touchpoint of a brand is connected, 
from strategy to creative to digital, PR, influencer activations, and launches.  

The work is seamless, polished, and designed to make brands shine.  

And it shows.

CHECK OUT OUR CASE STUDIES