Client:

MIZZ BEAUTY

Industry:

BEAUTY - SKINCARE

Services:

CREATIVE

THE BRIEF:

After the brand was acquired for its standout formulas and inventive product names, the Mizz Korea team knew one thing was missing: creative that could elevate the brand and power a new era. We delivered a full visual glow-up, elevating this K-beauty challenger and setting the tone for a confident, modern relaunch.

outcome:

The result was a versatile asset library and cohesive visual identity that elevated brand perception, strengthened PDP performance, and enabled consistent, high-impact storytelling across every touchpoint. Built as a long-term brand system, the assets went on to define Mizz Korea’s first pop-up experience, drawing nearly 2,000 attendees over two days.

KEY
CHALLENGES:

The products were strong, but the visual identity was not doing enough work. Mizz Korea needed a look that could stand out in crowded feeds, resonate with a younger K-beauty audience, and perform seamlessly across social, paid, and ecommerce, while also supporting a robust and future-proof asset library.

PROCESS:

We began by defining the Mizz Korea world, focusing on how it should look, feel, and show up. Through creative exploration and trend research, we established a fresh, ownable visual direction. From there, we built a flexible content system designed to move quickly without losing cohesion. 

Solution:

Working within tight timelines, we produced content season by season to stay ahead of fast-moving calendars. Across multiple shoot days, we created a versatile asset library, elevated PDP visuals, and a cohesive visual language that carries across paid, owned, PR, and ecommerce, bringing the brand to life everywhere it appears.

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