Client:

REVISION SKINCARE

Industry:

AESTHETICS - TOPICAL SKINCARE

Services:

CREATIVE
SOCIAL MEDIA

THE BRIEF:

Revision Skincare sought a creative partner with deep category expertise to develop an evergreen campaign that could truly cut through. By translating their breakthrough science with precision and authority, we created The Science is Black & White, a bold black-and-white campaign that speaks clearly to both physicians and consumers.

outcome:

Revision Skincare’s investment in the campaign is still driving results and continues to anchor the brand across social, advertising, AAD events, and sales materials. Impact was immediate. Brand awareness increased by 112 percent, and Instagram engagement rose by 86 percent, outperforming industry benchmarks.

KEY CHALLENGES:

Following a private equity acquisition and amid rising competition, Revision Skincare’s growth relied on increasing awareness, credibility, and category leadership. Both the professional skincare and healthcare spaces are crowded, and today’s prosumer audience demands transparency, proof, and real science, making it increasingly challenging for new brands to capture attention and earn trust.

PROCESS:

We cleared away the excess and focused on what matters. Through stakeholder interviews, science team discussions, data audits, and competitive analysis, we developed insights grounded in evidence and trust.

Solution:

The black-and-white packaging became the visual expression of Revision Skincare’s science-first mindset. No gray areas. No shortcuts. The campaign communicates the brand’s standards simply, directly, and distinctively across every touchpoint.

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