Client:

PALM BEACH BEAUTE

Industry:

BEAUTY

Services:

INFLUENCER

ABOUT:

Base Beauty created Ford Mustang Fragrance's first-ever influencer program, placing the brand at the center of social conversations where fragrance trust is built.

DELIVERABLES:

Influencer strategy and sourcing, retail-targeted seeding program execution, paid influencer partnerships, content direction, and performance tracking to support product awareness at Ross.

KEY
CHALLENGES:

Ford Mustang Fragrance straddles two distinct communities, car culture and fragrance culture, with a primary retail focus at Ross. The challenge for the influencer program was finding influencers who could speak credibly to both worlds while moving the value-driven shoppers at Ross from discovery to purchase.

PROCESS:

Base Beauty built a hyper-targeted strategy around creators who naturally speak to the Ross consumer. Haul creators, affordable shopping voices, lifestyle influencers, fragrance enthusiasts, and car culture voices. We ran a hybrid model combining a seeding program of 30 recipients with paid partnerships, timing content to key retail moments and optimizing for discovery and conversion rather than reach alone.

Solution:

This was a retail-first influencer program, designed around how Ross shoppers actually make decisions. By matching content to the right creator voices and the right consumer mindsets, Base Beauty turned influencer content into a direct driver of in-store and online interest. The product showed up where it needed to, in the right conversations, with credible people leading them.

OUTCOME:

As a test-scale program, the goal was precision over volume. Ford Mustang Fragrance landed inside the right consumer ecosystems through car and Ford enthusiasts, Ross and budget shoppers, fragrance fans, gifting-oriented audiences, and Hispanic consumers aligned with Ross's core base. The content went well beyond standard unboxings, generating fragrance reviews, Ross shopping recommendations, and creative storytelling around the bottle design and brand heritage. The program outperformed industry seeding benchmarks by 33%, with 22 pieces of content and 423K plus views. Base Beauty proved that a well-targeted program at test scale can outperform a broad one every time.