Client:

ZO SKIN HEALTH

Industry:

AESTHETICS

Services:

INFLUENCER

ABOUT:

Base Beauty helped ZO Skin Health reassert its place in the skincare conversation by pairing clinical credibility with the right creators at the right moment.

DELIVERABLES:

Influencer and celebrity strategy and outreach, guest list curation, experiential programming, on-site talent management, content amplification, and performance tracking with EMV reporting.

KEY
CHALLENGES:

ZO Skin Health has the clinical authority most skincare brands spend years trying to build. The challenge was making that authority feel relevant to a modern, crowded market where everyone claims expertise. The goal was not just visibility. It was attracting talent who could take a clinical experience and translate it into something genuinely aspirational and shareable.

PROCESS:

Base Beauty curated a guest list that balanced new-to-brand influencers with existing advocates, mixing celebrities, creators, and skinfluencers to maximize both reach and credibility. We managed outreach, secured attendance, and shaped the on-site experience to ensure every guest left with something worth posting and a real understanding of the brand.

Solution:

The experience was grounded in actual clinical treatments and real access to Dr. Obagi. That combination of authority and intimacy gave guests a meaningful experience, and the content reflected it. Base Beauty brought together the clinical setting and the right talent to create a moment built for both credibility and amplification. When the content is real, it resonates, and in turn travels further.

OUTCOME:

The program generated over 2x EMV relative to activation spend. Beyond the numbers, the event repositioned ZO Skin Health as both clinically authoritative and culturally relevant, which is a harder thing to achieve than most brands realize. Concurrent partnerships with celebrity makeup artists during the SAG and Academy Awards extended the impact further, adding a layer of cultural timing that amplified the program well beyond the event itself.