Life at BBCA
Learn more about the culture at BBCA and the values that keep us creating great work.
A Note from Our Founder
Aside from helping our clients reach their growth goals, the most exciting part of my job is building an agency that leads with kindness and respect. Through my 20+ year career, I’ve seen first hand why high-performance agencies are often described with unpleasant four-letter words. I’ve lived and worked through plenty of junk thanks to toxic cultures.
With Base Beauty, I get the chance to reinvent what a high-performance agency can be, leading growth programs for high-profile brands with true collaboration and partnership internally and externally with clients. Everyone on the team, no matter their age, department or expertise, is expected to have and share good ideas. I value my team and work hard to celebrate their excellence and honor their own career journey. At our company, appreciation begins with respect!
Jodi Katz
Our Culture
Agency Values
Creativity
Openness
Kindness
Respect
Empathy
Prosperity
Pride in Your Work
Pride in Yourself
Be the Boss of Your Work
Hybrid Work Environment
Diversity, Equity and Inclusion
Our Diversity, Equity and Inclusion Alliance is focused on representation and amplifying diverse voices and creating opportunities within our team and through our client work. Some of the topics our Alliance Team has discussed in the past have included:
- Derogatory/sexist language said to female employees by a client
- Racist language said to employees by a client
- Diversifying our team as a small business
- Creating an experience of equity on set for non-white talent
- Creating an experience of equity on set for curve talent
- Racial inequality, systematic racism and the Black Lives Matter movement
- Stop Asian & Pacific Islander hate
- Equity in pay for creators
- Safe Zone training