Base Beauty has a history of creating significant growth for the most influential global corporations & investors.
Based in New York City, our team of seasoned beauty professionals accelerates growth for our clients across all sales channels and marketing touchpoints.
Founded over 15 years ago by beauty marketing expert Jodi Katz, the BBCA team of creative powerhouses prove that a totally integrated approach to marketing really works — our team breaks down client silos to craft needle-moving marketing.
Our accomplished leadership team, all with depth of beauty and wellness in-house and agency experience with the industry’s most influential legacy and indie brands, leads our groundbreaking strategic programs across paid, earned and owned marketing for high-growth brands including Clinique, EltaMD Skincare, Conair, Heritage Store, Pause Well-Aging, Blushington, Laura Geller. The success of our work goes hand-in-hand with our team’s values to work kindly and collaboratively.
Our beauty and wellness expertise is featured often in business publications Glossy, WWD, Business of Fashion, The Washington Post, Luxury Daily and industry events such as Cosmoprof NA, ADF & PCD, Indie Beauty Expo and Beauty Connect Summit.

Our Clients
Consumer Brands
Skincare
Clarisonic
Clinique
Delight Beauty
Farmaesthetics
Fitglow Beauty
Heritage Store
Pause Well-Aging
Proactiv
Soapwalla
StriVectin
Victorialand Beauty
Hair Care
Blo Blow Dry Bar
Conair
HairUWear
Leandro Limited
Ojon
One ‘N Only
Shark
Strawberry Leopard
Makeup
Au Naturale
Bluemercury
Blushington
Buxom
Clinique
EcoTools
Fairydrops
L’Oréal
Laura Geller
Marc Jacobs
Palladio
wet n wild Beauty
Fragrance
Calvin Klein
Chloé
Donna Karan
Kate Spade
Marc Jacobs
Michael Kors
Viktor & Rolf
Wellness
FemiClear
Glo Science
Hairfinity
La Reine
Tom’s of Maine
Two Fields
Vida Glow
Weight Watchers
Professional Brands
Aesthetics
Alastin
Avène
EltaMD Skincare
Epionce
Face Reality
Glytone
JetPeel
NIA24
Pro Hair
AIIR
Aquage
BaBylissPRO
Rene Furterer
Rusk
Viviscal
Pro Makeup
Blushington
Organizations
Beauty Made In Italy
Cosmoprof North America
Our Clients
Consumer Brands
Skincare
Clarisonic
Clinique
Delight Beauty
Farmaesthetics
Fitglow Beauty
Heritage Store
Pause Well-Aging
Proactiv
Soapwalla
StriVectin
Victorialand Beauty
Hair Care
Blo Blow Dry Bar
Conair
HairUWear
Leandro Limited
Ojon
One ‘N Only
Shark
Strawberry Leopard
Makeup
Au Naturale
Bluemercury
Blushington
Buxom
Clinique
EcoTools
Fairydrops
L’Oréal
Laura Geller
Marc Jacobs
Palladio
wet n wild Beauty
Fragrance
Calvin Klein
Chloé
Donna Karan
Kate Spade
Marc Jacobs
Michael Kors
Viktor & Rolf
Wellness
FemiClear
Glo Science
Hairfinity
La Reine
Tom’s of Maine
Two Fields
Vida Glow
Weight Watchers
Professional Brands
Aesthetics
Alastin
Avène
EltaMD Skincare
Epionce
Face Reality
Glytone
JetPeel
NIA24
Pro Hair
AIIR
Aquage
BaBylissPRO
Rene Furterer
Rusk
Viviscal
Pro Makeup
Blushington
Organizations
Beauty Made In Italy
Cosmoprof North America