Founded over 15 years ago by beauty marketing expert Jodi Katz, the BBCA team of creative powerhouses prove that a totally integrated approach to marketing really works — our team breaks down client silos to craft needle-moving marketing.

Our accomplished leadership team, all with depth of beauty and wellness in-house and agency experience with the industry’s most influential legacy and indie brands, leads our groundbreaking strategic programs across paid, earned and owned marketing for high-growth brands including Clinique, EltaMD Skincare, Conair, Heritage Store, Pause Well-Aging, Blushington, Laura Geller. The success of our work goes hand-in-hand with our team’s values to work kindly and collaboratively.

Base Beauty is a certified Women’s Owned Business through WBENC, and the recipient of the Best of Small Business Award, Enterprising Women of the Year Award, Design Rush Best Designs, A’Design Award Winner, PAC IOU Winner, and a Digiday Worklife Awards Finalist. The agency also produces the top-rated industry career journey podcast WHERE BRAINS MEET BEAUTY™.