About Base Beauty

Based in New York City, our team of seasoned beauty professionals accelerates growth for our clients across all sales channels and marketing touchpoints.

Founded over 17 years ago by beauty marketing expert Jodi Katz, the BBCA high-performance team of data-driven powerhouses prove that a totally integrated approach to marketing really works — our team breaks down client silos to craft needle-moving marketing.

Our team bridges the gaps in the traditional linear silo’d agency approach. Our team’s expertise in integrated programs allows us to synthesize individual metrics in a holistic way, informing actionable future business decisions to impact the brand’s larger business goals.

Our beauty and wellness expertise is featured in business publications like Glossy, WWD, Business of Fashion, The Washington Post and Luxury Daily. Base Beauty is the recipient of DesignRush Best Designs and is featured at industry events like Cosmoprof NA, Beauty Connect Series and Procurement Con Marketing.

The agency also produces the top-rated industry career journey podcast, WHERE BRAINS MEET BEAUTY™.

Base Beauty Headquarters

Our Team

Our accomplished leadership team leads our groundbreaking strategic programs across paid, earned and owned marketing for high-growth brands. The success of our work goes hand in hand with our team’s values to work kindly and collaboratively.

Jodi Katz

Jodi Katz

Founder and Creative Director
Aleni Mackarey

Aleni Mackarey

Chief Operating Officer
Elisa Vitale

Elisa Vitale

Vice President: Design
Tina Falco

Tina Falco

Director of Program Success
Kaitlyn Kerrigan

Kaitlyn Kerrigan

Digital Marketing Director: Content + Performance
Nicole Clark

Nicole Clark

Director of Digital Marketing: Communications + Awareness