Base Beauty has a history of creating significant growth for the most influential global corporations and investors.
Based in New York City, our team of seasoned beauty professionals accelerates growth for our clients across all sales channels and marketing touchpoints.
Founded over 16 years ago by beauty marketing expert Jodi Katz, the BBCA team of creative powerhouses prove that a totally integrated approach to marketing really works — our team breaks down client silos to craft needle-moving marketing.
Evian Facial Spray
Blo Blow Dry Bar
One ‘N Only
wet n wild Beauty
Viktor & Rolf
Tom’s of Maine
Beauty Made In Italy
Cosmoprof North America
The Premiere Group
Our beauty and wellness expertise is featured in business publications like Glossy, WWD, Business of Fashion, The Washington Post, and Luxury Daily. Base Beauty is the recipient of DesignRush Best Designs and is featured at industry events like Cosmoprof NA, ADF + PCD, Indie Beauty Expo, and Beauty Connect Summit.
The agency also produces the top-rated industry career journey podcast WHERE BRAINS MEET BEAUTY™.