Our Agency
Base Beauty has a history of creating significant growth for the most influential global corporations and investors.
Based in New York City, our team of seasoned beauty professionals accelerates growth for our clients across all sales channels and marketing touchpoints.
Founded over 16 years ago by beauty marketing expert Jodi Katz, the BBCA team of creative powerhouses prove that a totally integrated approach to marketing really works — our team breaks down client silos to craft needle-moving marketing.
Our Clients
Consumer Brands
Skincare
Aquaphor
Clarisonic
Clinique
Delight Beauty
Evian Facial Spray
Farmaesthetics
Fitglow Beauty
Heritage Store
Pause Well-Aging
Proactiv
Soapwalla
StriVectin
Victorialand Beauty
Hair Care
Blo Blow Dry Bar
Clairol
Conair
HairUWear
Leandro Limited
Ojon
One ‘N Only
Shark
Strawberry Leopard
Makeup
Au Naturale
Bluemercury
Blushington
Buxom
Clinique
EcoTools
Fairydrops
L’Oréal
Laura Geller
Marc Jacobs
Milani Cosmetics
Palladio
wet n wild Beauty
Fragrance
Calvin Klein
Chloé
Donna Karan
Kate Spade
Marc Jacobs
Michael Kors
Viktor & Rolf
Wellness
Fabuloso
FemiClear
Glo Science
GoFinity
Hairfinity
La Reine
Tom’s of Maine
Two Fields
Vida Glow
Weight Watchers
Professional Brands
Aesthetics
Alastin
Avène
EltaMD Skincare
Epionce
Face Reality
Glytone
JetPeel
Medi Lift
Neocutis
NIA24
Revision Skincare
Pro Hair
AIIR
Aquage
BaBylissPRO
Clairol Professional
Rene Furterer
Rusk
Viviscal
Pro Makeup
Blushington
Organizations
Beauty Made In Italy
Cosmoprof North America
The Premiere Group
Our beauty and wellness expertise is featured in business publications like Glossy, WWD, Business of Fashion, The Washington Post, and Luxury Daily. Base Beauty is the recipient of DesignRush Best Designs and is featured at industry events like Cosmoprof NA, ADF + PCD, Indie Beauty Expo, and Beauty Connect Summit.
The agency also produces the top-rated industry career journey podcast WHERE BRAINS MEET BEAUTY™.