Base Beauty has a history of creating significant growth for the most influential global corporations & investors.
Based in New York City, our team of seasoned beauty professionals accelerates growth for our clients across all sales channels and marketing touchpoints.
Founded over 15 years ago by beauty marketing expert Jodi Katz, the BBCA team of creative powerhouses prove that a totally integrated approach to marketing really works — our team breaks down client silos to craft needle-moving marketing.
Our accomplished leadership team, all with depth of beauty and wellness in-house and agency experience with the industry’s most influential legacy and indie brands, leads our groundbreaking strategic programs across paid, earned and owned marketing for high-growth brands including Clinique, EltaMD Skincare, Conair, Heritage Store, Pause Well-Aging, Blushington, Laura Geller. The success of our work goes hand-in-hand with our team’s values to work kindly and collaboratively.
Base Beauty is a certified Women’s Owned Business through WBENC, and the recipient of the Best of Small Business Award, Enterprising Women of the Year Award, Design Rush Best Designs, A’Design Award Winner, PAC IOU Winner, and a Digiday Worklife Awards Finalist. The agency also produces the top-rated industry career journey podcast WHERE BRAINS MEET BEAUTYâ„¢.
Our Clients
Consumer Brands
Skincare
Aquaphor
Clarisonic
Clinique
Delight Beauty
Evian Facial Spray
Farmaesthetics
Fitglow Beauty
Heritage Store
Pause Well-Aging
Proactiv
Soapwalla
StriVectin
Victorialand Beauty
Hair Care
Blo Blow Dry Bar
Conair
HairUWear
Leandro Limited
Ojon
One ‘N Only
Shark
Strawberry Leopard
Makeup
Au Naturale
Bluemercury
Blushington
Buxom
Clinique
EcoTools
Fairydrops
L’Oréal
Laura Geller
Marc Jacobs
Milani Cosmetics
Palladio
wet n wild Beauty
Fragrance
Calvin Klein
Chloé
Donna Karan
Kate Spade
Marc Jacobs
Michael Kors
Viktor & Rolf
Wellness
Fabuloso
FemiClear
Glo Science
GoFinity
Hairfinity
La Reine
Tom’s of Maine
Two Fields
Vida Glow
Weight Watchers
Professional Brands
Aesthetics
Alastin
Avène
EltaMD Skincare
Epionce
Face Reality
Glytone
JetPeel
Medi Lift
NIA24
Revision Skincare
Pro Hair
AIIR
Aquage
BaBylissPRO
Rene Furterer
Rusk
Viviscal
Pro Makeup
Blushington
Organizations
Cosmoprof North America
The Premiere Group
Our Clients
Consumer Brands
Skincare
Aquaphor
Clarisonic
Clinique
Delight Beauty
Evian Facial Spray
Farmaesthetics
Fitglow Beauty
Heritage Store
Pause Well-Aging
Proactiv
Soapwalla
StriVectin
Victorialand Beauty
Hair Care
Blo Blow Dry Bar
Conair
HairUWear
Leandro Limited
Ojon
One ‘N Only
Shark
Strawberry Leopard
Makeup
Au Naturale
Bluemercury
Blushington
Buxom
Clinique
EcoTools
Fairydrops
L’Oréal
Laura Geller
Marc Jacobs
Milani Cosmetics
Palladio
wet n wild Beauty
Fragrance
Calvin Klein
Chloé
Donna Karan
Kate Spade
Marc Jacobs
Michael Kors
Viktor & Rolf
Wellness
Fabuloso
FemiClear
Glo Science
GoFinity
Hairfinity
La Reine
Tom’s of Maine
Two Fields
Vida Glow
Weight Watchers
Wellfinity
Professional Brands
Aesthetics
Alastin
Avène
EltaMD Skincare
Epionce
Face Reality
Glytone
JetPeel
Medi Lift
NIA24
Revision Skincare
Pro Hair
AIIR
Aquage
BaBylissPRO
Rene Furterer
Rusk
Viviscal
Pro Makeup
Blushington
Organizations
Cosmoprof North America
The Premiere Group