Thought Leadership

We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.

Empathy: The Powerful Path to Prosperity

Empathy: The Powerful Path to Prosperity

I talk a lot about empathy. I talk about empathy in the culture we’ve created at our beauty and wellness creative marketing agency, Base Beauty, and...

The Future of Your Brand is in The Hands of Your Community Manager!

Giving Back from Day One

There are many reasons why I wanted to start my own agency, Base Beauty Creative Agency, and I’ve talked about them before. These include choosing...