There are many reasons why I wanted to start my own agency, Base Beauty Creative Agency, and I’ve talked about them before. These include choosing...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
WWD and Base Beauty: A Pretty Partnership
Back in May, Base Beauty Creative Agency was delighted to be a partner of the 2023 WWD Beauty CEO Summit. This annual gathering of industry leaders...
Questions and Answers that Underscore the Importance of A Holistic Approach to Digital Marketing
Recently, I had the pleasure of speaking to our best-in-class partner for email marketing, Klaviyo. As email marketing specialists, Klaviyo’s...
We Don’t Just Hire Talent… We Develop Tomorrow’s Leaders
At Base Beauty Creative Agency, founder Jodi Katz and I often talk about our raison d’etre. When Jodi started the agency, she did so with the firm...
Test and Learn Meets Trick or Treat: Enlisting Our Client’s Influencer Dream Team toHand Out Skincare Samples at Their Doors on Halloween
Last year at Halloween, our agency, Base Beauty Creative Agency, was working with EltaMD, a brand that is obsessed with skincare, specifically...
10 Questions with Jodi Katz, Founder and Creative Director of Base Beauty Creative Agency
Jodi Katz is the Founder and Creative Director at Base Beauty Creative Agency, where a team of seasoned beauty professionals accelerates growth for...
Hiring Outside Your Industry Could Bring a Fresh Perspective to Your Team
Rethinking talent recruitment post The Great Resignation. The Great Resignation, where millions of people quit their jobs to seek out different...
Bragging Rights Volume 4: Approaching Acne Skincare with Empathy
It always surprises me when people who should know better—usually those outside the industry—think of beauty as fluffy and superficial. Makeup,...