Last year at Halloween, our agency, Base Beauty Creative Agency, was working with EltaMD, a brand that is obsessed with skincare, specifically...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
10 Questions with Jodi Katz, Founder and Creative Director of Base Beauty Creative Agency
Jodi Katz is the Founder and Creative Director at Base Beauty Creative Agency, where a team of seasoned beauty professionals accelerates growth for...
Hiring Outside Your Industry Could Bring a Fresh Perspective to Your Team
Rethinking talent recruitment post The Great Resignation. The Great Resignation, where millions of people quit their jobs to seek out different...
Bragging Rights Volume 4: Approaching Acne Skincare with Empathy
It always surprises me when people who should know better—usually those outside the industry—think of beauty as fluffy and superficial. Makeup,...
How We Squeeze Every Drop of Content from Our Juicy Work
Every so often, I get together for dinner with other founders and leaders of boutique creative and marketing agencies like mine, Base Beauty...
Flirting with the Limit: Brandon Brown, CEO and Co-Founder of GRIN
Brandon Brown, CEO and Co-Founder of GRIN, has always been a thrill seeker, an asset that has been crucial in his success. Growing up in the...
9 Reasons Why BBCA and WBMB™ Love GRIN
If you haven’t already heard us shouting from any rooftop we can find, this summer at WHERE BRAINS MEET BEAUTY™ Podcast is brought to you by our...
Staying Authentic In a Hyped-Up, Celebrity-Centric World: Gina Kirschenheiter, Star of The Real Housewives of Orange County and Co-Founder of CaraGala
If you've listened to our podcast, WHERE BRAINS MEET BEAUTY™, you no doubt know that I'm obsessed with Bravo, and specifically with the Real...