If you've listened to our podcast, WHERE BRAINS MEET BEAUTY™, you no doubt know that I'm obsessed with Bravo, and specifically with the Real...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Eight Ways Our Boutique Agency Creates Holistic Growth for and Lasting Relationships with Our Clients
I recently attended the AdAge Small Agency Conference and was wowed by all the shared wisdom. As a boutique agency, Base Beauty is part of a...
The Puzzle Pieces We Put Together to Create Holistic Marketing Campaigns
Recently, Base Beauty’s COO Aleni Mackarey, Ph.D., MS, and Emily Horrego, our Senior Digital Marketing Strategist, led a webinar for Brandwatch...
Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals
One of my favorite opening questions to my podcast guests is, "What did your 11-year-old self want to be when you grew up?" If you follow the...
Design for Life and Follow Your Happiness with Lindsay McCormick, Founder and CEO of Bite Toothpaste Bits
When did you last think about what your 11-year-old self wanted to be when you grew up? If you follow my podcast, WHERE BRAINS MEET BEAUTY™, or have...
Are You Willing to Risk It? Shontay Lundy, Creator and Founder of Black Girl Sunscreen
The President of the United States. A violinist. A race-car driver. What do these professions have in common? Other than being pretty cool jobs,...
Fill Up Your Cup — Living a Meaningful Life with Shannon Goldberg, Founder and CEO of Izzy Zero Waste Beauty
We're in an age of change — both collectively and individually. As we open our eyes (and minds) to the ways in which we can do better by ourselves,...
Bragging Rights Volume 1: Amplifying Brand Ethos on Social Media to Create Holistic Growth for a Personal Care Brand
Our COO Aleni Mackarey, Ph.D., MS, recently attended an @AdAge Small Agency Conference where many boutique agency founders noted that they “forget”...