Life at BBCA

Learn more about the culture at BBCA and the values that keep us creating great work.

Jodi Katz
A Note from Our Founder

Aside from helping our clients reach their growth goals, the most exciting part of my job is building an agency that leads with kindness and respect. Through my 20+ year career, I’ve seen firsthand why high-performance agencies are often described with unpleasant four-letter words. I’ve lived and worked through plenty of junk thanks to toxic cultures.

With Base Beauty, I get the chance to reinvent what a high-performance agency can be, leading growth programs for high-profile brands with true collaboration and partnership internally and externally with clients. Everyone on the team, no matter their age, department or expertise, is expected to have and share good ideas. I value my team and work hard to celebrate their excellence and honor their own career journeys. At our company, appreciation begins with respect!

Jodi Katz

Our Culture

Agency Values

Our team of seasoned beauty and wellness professionals share these core values in our work. These values are the foundation of our agency and we strive to integrate each one of them into every area of the work we do for our clients.







Pride in Your Work

Pride in Yourself

Be the Boss of Your Work

Nicole and Aleni at the Epionce Better for Your Barrier Event
BBCA Team Outing

Hybrid Work Environment

We value productive collaboration with our team and clients both in person and virtually. We are a New York City-based business that operates on Eastern time for clients in many time zones. Most teams meet in our office in Chelsea at least once a week. We create quarterly opportunities to spend face time with clients around the city or at their headquarters. Seventeen years ago, BBCA was built with an infrastructure and process that allows for the agency to operate 100% virtually as needed. In retrospect, this approach was ahead of its time, and allowed for us to excel in our workflow from anywhere as needed.

Diversity, Equity and Inclusion

Our Diversity, Equity and Inclusion Alliance is focused on representation and amplifying diverse voices and creating opportunities within our team and through our client work. Some of the topics our Alliance Team has discussed in the past have included:

  • Derogatory/sexist language said to female employees by a client
  • Racist language said to employees by a client
  • Diversifying our team as a small business
  • Creating an experience of equity on set for non-white talent
  • Creating an experience of equity on set for curve talent
  • Racial inequality, systematic racism and the Black Lives Matter movement
  • Stop Asian & Pacific Islander hate
  • Equity in pay for creators
  • Safe Zone training

Ring the Bell

We have bells in the office and at each of our desks which we ring when good stuff happens. It’s our way to imprint on our brains and hearts that lots of good stuff happens every day at work. It makes dealing with the more challenging days a bit easier. Now, our clients celebrate this way, too.

BBCA Team Bowling
BBCA at an Epionce Event

Programs and Benefits

Peer-to-Peer Program

This is a mentoring program that is valuable, not hierarchical. The only criteria is that we are matching up people who have been working at BBCA for awhile with people who are newer to the agency. As an inclusion tactic, this helps to foster OPPORTUNITIES!!!

Immersion Programs

At BBCA our innovative thinking pulls through to our programming as well. We offer free masterclasses, webinars and immersion programs to our team, our clients and our industry friends so that everyone can stay ahead of the trends of our evolving industry.

Continuing Education + Career Development

At BBCA your professional and personal development is important. When you grow, we grow, our clients grow — and the ecosystem keeps turning! Your managers thoughtfully determine goals and opportunities for you that may look like fully compensated courses, coaching and memberships to support your advancement and to help you grow at BBCA.

BBCA Working in the Office
BBCA at the Listen Again Awards

Full-Time Employee Benefits – An Overview

We value our employees’ mental, physical and fiscal health. We offer competitive salaries, bonus programs, health insurance, a 401k program, generous paid time off around 40 days per year, GymPass, Rent The Runway and Summer Fridays!

Mental Health Holidays

A bimonthly day off from work, outside of your vacation and holiday time off; a day with no meetings or work commitments, to be spent as you choose.

Parental Leave

We crafted this program according to our team’s wish list. Family and personal lives are important to us at BBCA, so we upgraded our policy to ensure that our FTEs receive 100% of their wages during their leave as opposed to the 67% the state of NY mandates.

BBCA on LinkedIn