A Note From Our Founder
Aside from helping our clients reach their growth goals, the most exciting part of my job is building an agency that leads with kindness. Through my 20+ year career, I’ve seen first hand why agencies are often described with unpleasant four-letter words. I’ve lived and worked through plenty of junk thanks to toxic cultures.
With Base Beauty, I get the chance to reinvent what an agency can be, what internal collaboration and partnership with clients looks and sounds like, and how everyone on the team, no matter their age or expertise, can have a good idea. I value my team and work hard to find ways to reward them for excellence and honor their journey. Employee appreciation leads with respect!
Jodi Katz
Agency Values
Our team of seasoned beauty and wellness professionals share these core values in our work. These values are the foundation of our agency and we strive to integrate each one of them into every area of the work we do for our clients.
Creativity
Openness
Kindness
Respect
Empathy
Prosperity
Pride in Your Work
Pride in Yourself
Be the Boss of Your Work

Mostly Work From Home
Peer-to-Peer Program


Diversity, Equity & Inclusion
Our Diversity, Equity & Inclusion Alliance is focused on representation and amplifying diverse voices and creating opportunities within our team and through our client work. Some of the topics our Alliance Team has discussed in the past have included:
- Derogatory/sexist language said to female employees by a client
- Racist language said to employees by a client
- Diversifying our team as a small business
- Creating an experience of equity on set for non-white talent
- Creating an experience of equity on set for curve talent
- Racial inequality, systematic racism and the Black Lives Matter movement
- Stop Asian & Pacific Islander hate
- Equity in pay for creators
- Safe Zone training

Ring The Bell
Immersion Programs

