Cosmoprof NA
B2B Beauty Industry Case Study
Results
Top-tier editor & influencer attendance resulting in a media impressions increase of 107%
ROI of 11+ for influencer programs
Record-setting participation by exhibitors in top-tier brand building moments
Created memorable elevated industry eventing moments
The Challenge
Our Strategy
Utilized the voices of influencers (Makeup Artists, Skin Experts, Beauty Experts and Educators) to create data-driven content to amplify Cosmoprof messaging and brand values.
Coordinated and executed a VIP experience to drive leadership storytelling, social media and editorial impressions and highlight key innovations of the show.
Our Services
Influencer + KOL Relations
Eventing
Category
How did we do it?
Media Relations
Had ongoing media relations and strategically-timed press releases. Invited top editors from leading national beauty publications to provide brands a unique opportunity for media exposure.
Garnered 63 media placements across trade & consumer publications, with a total reach of 40,390,306 impressions.
Key placements include trade outlets like WWD/Beauty Inc., BeautyMatter, and Cosmetics Design as well as consumer outlets like Elle and NewBeauty.
Influencer Relations
High-Profile Participants
High-Profile Participants
11.13 ROI for IG & TT
High-Profile Participants
Eventing
VIP Breakfast at Jardin
Industry Dinner at La Cave
