In the Press

People are talking about us because we are nice, smart and really good at our jobs. Read about us in the news.

The Latest

Six Tips for Hiring Newcomers and Helping Them Succeed

Let your business be the classroom for young talent and embrace what they bring to the table.

August 9, 2023

How To Turn Deinfluencing Into a Marketing Opportunity

There are opportunities to attract customers even when products are on the wrong end of a social media post.

March 8, 2023

Jodi Katz of Base Beauty Creative Agency: Five Things I Wish Someone Told Me When I First Launched My Business or Startup

Taking the risk to start a company is a feat few are fully equipped for. Any business owner knows that the first few years in business are anything but glamorous. As part of this interview series, I had the pleasure of interviewing Jodi Katz.

January 26, 2023

The List: Why Makeup Testers Will Be a Thing of the Past

It seems as though those fun trips with your friends to test out different types of makeup has come to an end.

September 22, 2022

Beauty Independent: Indie Beauty Snapshot, 9 Trends Emerging In the Third Quarter of 2022

Sometimes covering beauty, particularly the indie side of the industry, can be disheartening.

August 19, 2022

Luxury Daily: Christian Louboutin Leads with Inclusive Imagery for Latest Beauty Launch

French footwear and accessories label Christian Louboutin is inviting everyone in with its latest beauty release.

August 5, 2022

USA Wire: Inspiring Stories on Leading in Business While Living Your Life

Even if you love what you do — especially if you love what you do — it is easy to get sucked into feeding work’s endless hunger.

June 20, 2022

CSQ: Why Empathy in the Workplace Is Good for Business

A leader’s empathy is rewarded tenfold with employees who return loyalty, dedication, and a desire to succeed.

June 14, 2022

One Life Radio: Facing the Seduction of Success

Jodi Katz joins the One Life Radio podcast to talk about her new book, Facing the Seduction of Success: Inspiring Stories on Leading in Business While Living Your Life.

June 14, 2022

citybiz: Interview with Jodi Katz, CEO of Base Beauty Creative Agency

Jodi Katz is the host of the long-running WHERE BRAINS MEET BEAUTY™ Podcast and founder of Base Beauty Creative Agency — her boutique outfit whose holistic, integrated approach to marketing high-growth brands has taken companies to unprecedented levels of sales and cultural impact.

June 2, 2022

PIX11: Lead in Business While Living Your Life

Jodi Katz along with Real Housewife of Orange County, Gina Kirschenheiter, talk about the seduction of success and how to manage your personal life along with your pursuit of success.

June 2, 2022

Getty Images: Jodi Katz Debuts Her New Book

Jodi Katz attends the launch event for her new book Facing the Seduction of Success at the Allure Store in New York City.

May 31, 2022

Forbes: How To Succeed In Podcasting

Five years ago, Jodi Katz started her top-rated podcast, WHERE BRAINS MEET BEAUTY™ as a way to network within her industry in a way that felt rightsized for her personality.

May 31, 2022

CEW: 5 Minutes with Jodi Katz, Founder of Base Beauty Creative Agency

Beauty News caught up with Jodi about her beginnings in beauty, how the podcast informed her book, and how business has shifted since 2020.

May 26, 2022

BeautyMatter: Beauty Reads Vol. 3

A guide for the professional journey catering to entry-level workers and industry veterans alike, Facing the Seduction of Success is penned by Jodi Katz, founder of Base Beauty Creative Agency and the WHERE BRAINS MEET BEAUTY™ Podcast.

May 19, 2022

Cheddar News: New Book Helps Readers Navigate Business While Living Your Life

Jodi Katz, host of the WHERE BRAINS MEET BEAUTY™ Podcast and CEO of Base Beauty Creative Agency, joins Cheddar News to discuss her upcoming book titled Facing the Seduction of Success: Inspiring Stories on Leading in Business While Living Your Life.

May 19, 2022

Cheddar News: New Book Helps Readers Navigate Business While Living Your Life

Jodi Katz, host of the WHERE BRAINS MEET BEAUTY™ Podcast and CEO of Base Beauty Creative Agency, joins Cheddar News to discuss her upcoming book titled Facing the Seduction of Success: Inspiring Stories on Leading in Business While Living Your Life.

January 6, 2022

Luxury Daily: Chanel Makes Youthful Push with Sophisticated, Sustainable Skincare Line

French fashion house Chanel is channeling a youthful approach with the launch of No. 1, its new sustainable skincare and makeup line.

September 1, 2021

Luxury Daily: Chanel Shares Narrative of Bold New Lipstick Collection

French fashion and beauty house Chanel is revealing the story and secrets of the new shades of its Rouge Allure Ink Fusion and Laque lipsticks through six short tales narrated by Italian model Vittoria Ceretti.

June 28, 2021

NBC News: Angels No More, Can Victoria’s Secret Rebrand from Unattainable Sexy to Empowering?

Victoria’s Secret is just the latest company undergoing an image overhaul, choosing a more inclusive message around race and body types. But will the move truly win over consumers?

April 3, 2021

creativ verpacken: Base Beauty Creative Agency, Alles aus einer Hand

Im Herzen von New York City befindet sich ein Kreativatelier mit beeindruckendem Allround-Service und dennoch der charmanten Ausstrahlung einer kleinen Agentur.

February 23, 2021

Luxury Daily: Chanel Becomes Latest Luxury Player In Beauty AI

High-end beauty brands and retailers have been exploring the possibilities of augmented reality technology in recent years.

February 18, 2021

Luxury Daily: Chanel Spotlights Sense, Emotion In Latest Beyond the Jar Episode

French fashion house Chanel is sharing the meticulous and sensory world of its beauty products in a new installment of its Beyond the Jar series.

February 8, 2021

Luxury Daily: Dolce & Gabbana Embraces Flirty, Floral Lifestyle with Fragrance

Italian fashion house Dolce & Gabbana is highlighting its flirty attitude with its latest fragrance in a new short film.

December 28, 2020

Luxury Daily: Beauty Gets a Virtual, Value-Driven Lift

This year forced a number of challenges upon the luxury beauty industry, promptly reshaping how consumers will approach cosmetics.

December 8, 2020

Brand Innovators: 2021 Outlook on Beauty

As beauty brands and retailers look ahead to 2021, they will continue to offer consumers new ways to discover, try on and shop for makeup through digital innovations and influencer partnerships.

October 8, 2020

Luxury Daily: Valentino Gives Lady Gaga a Voice for Self-Expression In New Fragrance Campaign

Italian luxury fashion house Valentino is celebrating self-expression with a new fragrance campaign starring Lady Gaga.

August 31, 2020

The Washington Post

To sample is human. But our beloved lipstick testers and cheese cubes aren’t coming back anytime soon.

July 15, 2020

Glossy: What Will the Future of Beauty Sampling Look Like?

This is part of a special package from Glossy about what comes next, looking to the other side of the current crisis to explore the lasting changes that are coming about.

July 10, 2020

PopSugar: Is This the End of In-Store Makeup Testers at Beauty Stores?

Germaphobes have long side-eyed makeup testers, even before a global pandemic shuttered beauty retailer’s doors around the world.

July 7, 2020

CosmeticsDesign Europe: Clean & Ethical Beauty Video Series Episode 4, Getting the Message Right

Communicating the concept and credentials of clean and ethical beauty in a market without any unanimous industry or consumer definition remains a big challenge.

June 23, 2020

Glossy: Why Beauty Sampling Online Is Worth the Cost for Brands

Though New York City enters its widest reopening plans this week, beauty retailers have been taking their time to resume business as usual.

June 17, 2020

Cosmetics Business: 5 Key Insights In New COVID-19 Strategy Report

The pandemic has sent shockwaves rippling through the beauty industry. But as stores reopen and brands prepare for the next phase, there is opportunity to shape a positive future.

June 11, 2020

Beauty Independent: What the New Retail Reality Means for Indie Beauty Brands

In the new normal, the profit horizon is being recalibrated as the costs of doing business with retailers amid the pandemic are likely climbing, making a hard path to store success harder yet for beauty startups.

June 5, 2020

Business of Fashion: Beauty Brands Get a Wake-Up Call, Will They Listen?

Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.

May 27, 2020

CEW: Beauty Retail Proactive Product Testing Solutions Post COVID-19

When life returns back to normal, consumer shopping behaviors will undoubtedly have changed.

May 19, 2020

Glossy: As Stores Re-Open, Should There Be an Industry-Wide Standard for Beauty Retailers?

Beauty retailers continue to adjust to the new brick-and-mortar reality.

May 1, 2020

Glossy: What It’s Like to Launch a Beauty Brand During Quarantine

Early May 2020 was going to be big for Yusef Williams, Rihanna’s hairstylist. Not only was he going to be styling Rihanna’s hair for the Met Gala, but he was also going to be launching his new hair-care brand.

March 25, 2020

Beauty Independent: Base Beauty’s Jodi Katz on How to Successfully Execute Virtual Events

Now that events have shifted from physical settings to screens, brands have the difficult task of capturing the spirit of those live occasions using digital platforms.

March 23, 2020

Glossy: Indie Beauty Brands Leverage Mental Health Content Amid Coronavirus Pandemic

In the wake of the coronavirus pandemic, beauty brands — independent companies, in particular — are scrapping makeup and skin-care tutorials and leaning into tips on meditation and anxiety reduction.

March 18, 2020

CosmeticsDesign USA: 19 Ways the Beauty Industry is Responding to Coronavirus

It wasn’t until 2020 that COVID-19 became a factor of import in the cosmetics and personal care industry. Here Cosmetics Design looks at how our industry is dealing with the pandemic.

December 12, 2019

Beauty Independent: Creative Agency Base Beauty’s 10 Big Beauty Industry Projections for Next Year

There’s no corner of the beauty industry that Base Beauty doesn’t burrow into somehow. Its expertise covers branding, retail channel strategy, product development, media and more.

December 12, 2019

Glossy: Murad Launches Skin-Care Campaign Targeting Men

Premium skin-care brand Murad is using beauty’s inclusivity conversation to reach men.

September 16, 2019

Luxury Daily: Chloé Shares Special Scent Stories in New Collection

French fashion label Chloé is shining a light on the connection between fragrances and memories by releasing a collection of nine scents created by a small group of perfumers.

August 28, 2019

Vogue Business: Beauty is Outgrowing New York Fashion Week

Many beauty brands are deprioritising or withdrawing from the industry’s tentpole North American event to focus on building a more direct relationship with consumers.

August 27, 2019

Luxury Daily: Lancôme Rides with Empowering Fragrance Effort

Beauty brand Lancôme is embracing feminism with a star-powered campaign for its latest fragrance.

July 9, 2019

Luxury Daily: Giorgio Armani, ModiFace Bring 3D AR to WeChat

Italian fashion label Giorgio Armani is catering to the growing online market for beauty in China by becoming the first luxury brand to incorporate 3D augmented reality makeup try-ons into its WeChat mini program.

June 21, 2019

Luxury Daily: What Will 3D Printed Makeup Mean for the Beauty Industry?

As 3D printing gains more applications in the luxury business, a new consumer-facing tool aims to offer instant gratification and customization by bridging the gap between beauty inspiration and application.

January 30, 2019

Business of Fashion: Why Fashion Brands Are Launching Podcasts

Despite their non-visual nature and limited reach, podcasts are becoming a popular communications tool for fashion companies.

September 17, 2018

The DailyEdge: 5 Beauty Podcasts That Will Make Your Commute Considerably Less Grim

Combine your love of beauty with your will to succeed and get listening to the WHERE BRAINS MEET BEAUTY™ Podcast.

August 3, 2018 by L’Oréal: The Best Beauty Podcasts You Should Subscribe to Right This Minute

We’ve rounded up six beauty podcasts we think you’ll love — perfect for the makeup apprentice, expert and everyone in between.

July 1, 2018

Cosmetics Business: It’s Not Only About Digital

Instead of turning off traditional TV advertising, brands can use it more effectively to connect with consumers and other platforms.

February 14, 2018

WWD: Oribe Cofounder Daniel Kaner Talks Life After Acquisition

Daniel Kaner discussed how Oribe fits into Kao, as well as who inspired him to build several hair-care brands in a podcast moderated by Jodi Katz of Base Beauty Creative Agency.

December 4, 2017

Beauty Packaging Magazine: What Can Big Beauty Learn from Indie Beauty?

Lessons revolve around telling your brand’s distinctive story — through memorable packaging.

November 13, 2017

LS:N Global: Rethinking Bodycare

In the beauty world, bodycare products are often considered an afterthought — a functional but not critical part of a consumer’s everyday beauty routine.

October 2, 2017

Beauty Independent: Jodi Katz on the Power of Packaging to Communicate Brand Stories

Looking good is not all there is to the business of good looks.

May 31, 2017

CosmeticsDesign USA: Au Naturale Cosmetics Has a Whole New Look

The green beauty brand, founded by Ashley Prange, worked closely with creative agency Base Beauty to update its logo, primary and secondary packaging, store displays, as well as the messaging and website for Au Naturale Cosmetics — all in an effort to bolster the brand’s market position.

April 13, 2017

Women’s Wear Daily: War Paint Themes Still Resonate in Modern Beauty Business

Helena Rubinstein and Elizabeth Arden were titans of the beauty business who still motivate women in the business today.