Fast-Moving, Fast-Growing Industry

It’s our pleasure to share our expertise and future thinking visions with our industry. Watch our Masterclass Presentations and download our C-Suite Marketing Workshop Reports.

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August 18, 2021

Optimize Your Social Media Spend with a Paid-First Approach

Social Media Manager, Emily Horrego, walks us through how a paid-first philosophy can optimize and accelerate your paid social media programs.

July 28, 2021

What Ex-Corporate Leaders Learned by Going Indie

RéVive CEO Elana Drell Szyfer shares what she discovered about brand building when she moved her career out of global strategics and dove into indie beauty.

July 22, 2021

Beauty Industry Legal Claims Workshop

Join Steven Weigler of EmergeCounsel to learn about cosmetic law trends and ways to avoid the most recent litigation pitfalls.

May 28, 2021

Sustainable Beauty: Reimagining Packaging & Retail

Base Beauty joined with a few of our favorite packaging manufacturers to workshop the topic of reducing waste in beauty packaging.

April 22, 2021

A Deep-Dive Into the CBD Skincare Market with Joan Sutton

Join Joan Sutton, Founder of 707 Flora, as she provides a deep-dive into the transformative power of full-spectrum hemp and shares how the cannabis hemp industry is impacting the world of cosmetics.

April 8, 2021

Creating Intimacy and Impactful Marketing Around the Uncertainty of Social Media

There is a great uncertainty around putting all of our marketing eggs in the social media basket thanks to global, national and local pressures on these platforms.

February 10, 2021

Optimizing Your Community Management Strategy

Social Media Manager, Emily Horrego, will walk you through how to properly manage your relationship with your community for optimal results in 2021 and beyond.

October 15, 2020

How To Translate Your Purpose Into Conversions

Director of Social Media, Rebecca Holliday, presents on how to use social media for what it was intended for — building a community with shared values.