Fast-Moving, Fast-Growing Industry
August 18, 2021
Optimize Your Social Media Spend with a Paid-First Approach
Social Media Manager, Emily Horrego, walks us through how a paid-first philosophy can optimize and accelerate your paid social media programs.
July 28, 2021
What Ex-Corporate Leaders Learned by Going Indie
RéVive CEO Elana Drell Szyfer shares what she discovered about brand building when she moved her career out of global strategics and dove into indie beauty.
July 22, 2021
Beauty Industry Legal Claims Workshop
Join Steven Weigler of EmergeCounsel to learn about cosmetic law trends and ways to avoid the most recent litigation pitfalls.
May 28, 2021
Sustainable Beauty: Reimagining Packaging & Retail
Base Beauty joined with a few of our favorite packaging manufacturers to workshop the topic of reducing waste in beauty packaging.
April 22, 2021
A Deep-Dive Into the CBD Skincare Market with Joan Sutton
Join Joan Sutton, Founder of 707 Flora, as she provides a deep-dive into the transformative power of full-spectrum hemp and shares how the cannabis hemp industry is impacting the world of cosmetics.
April 8, 2021
Creating Intimacy and Impactful Marketing Around the Uncertainty of Social Media
There is a great uncertainty around putting all of our marketing eggs in the social media basket thanks to global, national and local pressures on these platforms.
February 10, 2021
Optimizing Your Community Management Strategy
October 15, 2020
How To Translate Your Purpose Into Conversions
March 31, 2021
March 19, 2021
Beauty Retail: Proactive Product Testing Solutions Post COVID-19
August 6, 2020
How to Avoid Tone-Deaf Marketing on Social Media
Social Media Director, Rebecca Holliday, speaks to how you and your brand can avoid tone-deaf marketing on social media.
August 6, 2020
Sustainable Beauty: Reimagining Packaging & Retail
April 24, 2020
Beauty Retail: Proactive Product Testing Solutions Post COVID-19