I talk a lot about empathy. I talk about empathy in the culture we’ve created at our beauty and wellness creative marketing agency, Base Beauty, and...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Five Things I Wish I’d Known Before Starting My Business? How About a Zillion?
I was recently interviewed for an article in Authority Magazine asking business leaders to list five things they wished someone had told them before...
Brilliant Marketing Strategies Brought to You by The Ladies Who Owned the Summer 2023
In early December, Base Beauty Creative Agency’s marketing team hosted a webinar titled 2023 YearEnder Mega Moments. For this celebratory look at...
The Brave New World of AI: So Many Possibilities
Recently, members of our marketing and creative teams hosted a year-end webinar titled 2023 YearEnder Mega Moments. This fascinating look at Base...
We’re Community Engagement Nerds and Proud of It
Over and over, we’ve seen the power of consistent, creative community engagement. And, while at Base Beauty Creative Agency, we love every part of...
Giving Back from Day One
There are many reasons why I wanted to start my own agency, Base Beauty Creative Agency, and I’ve talked about them before. These include choosing...
WWD and Base Beauty: A Pretty Partnership
Back in May, Base Beauty Creative Agency was delighted to be a partner of the 2023 WWD Beauty CEO Summit. This annual gathering of industry leaders...
Questions and Answers that Underscore the Importance of A Holistic Approach to Digital Marketing
Recently, I had the pleasure of speaking to our best-in-class partner for email marketing, Klaviyo. As email marketing specialists, Klaviyo’s...