Clinique

Brand Establishment Case Study

Results

Created the brand’s 1st influencer marketing programs and set the tone for future industry best practices

Developed programs for 20+ product launches

Invented the influencer mailer kit phenomenon with made-for-social-media interactivity

The Challenge
Establish heritage brand Clinique as a leader in good-for-your-skin cosmetics and an innovator in influencer marketing.
Our Strategy
Cultivated an 8-year long collaboration by creating memorable, elevated industry milestones to drive product launch awareness and leveraging Influencer and Editor eventing to create moments that matter.
Clinique: Brand Establishment Case Study
Our Services
Product Launch Awareness Ideation
Influencer Strategy
Packaging Design + Development
White Glove Mailer Presentation
Art Direction
Photo Shoot Production
Eventing
Graphic Design
Category
Cosmetics + Skincare