Milani
Social Media Case Study
Results
Significantly increased engagement rate and growth rate
Drove significant success during August Fruit Fetish Lip Oil launch across platforms with social breadcrumb strategy, leading Ulta to triple their original product order, shortly after selling out of their’s in just a week
Growth in engagement rate MoM is in-sync with the brand’s continued revenue growth
Achieved an average engagement rate higher than in-line and aspirational competitors Glossier, Charlotte Tilbury and ELF on both Instagram and TikTok
The Challenge
Build an engaged Milani audience at scale, rising through the clutter of the cosmetics category against competitors who outspend the brand.
Our Strategy
Grow engagement by fostering an interested and engaged community of makeup enthusiasts who love the brand TOV just as much as their quality products. Bring a fan-first approach to all facets of the program.
Our Services
Social Media Strategy
Data-driven Benchmarking
Social Listening
Trend Tracking
Content Ideation
Content Calendar + Posting
Community Management
Reporting
Data-driven Benchmarking
Social Listening
Trend Tracking
Content Ideation
Content Calendar + Posting
Community Management
Reporting
Category
Cosmetics