EltaMD
Skin and Personal Care Case Study
Results
“EltaMD Tinted Sunscreen” emerged as a breakout topic on Google Trends, growing more than 5,000% since 2021
1,900% increase in organic mentions on TikTok
38,615% increase in TikTok followers
500k+ likes generated by paid social content featuring BBCA-secured KOLs
258% increase in engagements on TikTok
Earned organic seeding true reach of 54.4M
126% increase in #EltaMD views and 530% increase in #eltamdsunscreen views on TikTok
Audience growth and share of voice consistently increased month over month
Achievements
Recognized as WWD’s Breakthrough Brand of the Year
One of the quickest growing brands within CP
All metrics exceeded competitive set benchmarks
5+ year holistic digital program collaboration
Significant brand growth in all channels
The Challenge
Our Services
Social Media Strategy
Content Creation + Copywriting
KOL Relations
Content Calendar + Posting
Community Management
Paid Program
Reporting
Category
How did we do it?
Strategy
Campaigns
Media Relations
Ongoing pitching and award submission, leveraged the voice of the pro in evergreen and product launch programs
KOL Partnerships & Seeding
Organic and Paid Social Media
Content Creation
Edutainment-focused content leveraging design, photography, video and motion graphics
Community Engagement
Data Analysis
Featured Holistic Digital-First Campaigns: MD Monday
Campaign
MD Mondays is a first-of-it’s-kind evergreen content program that multiplies the physician to patient conversation in the digital ecosystem by amplifying voices of skin health pros.
This year-long program introduced fifteen of the US’s top skin health physicians to a global audience. Filmed intentionally lo-fi with an intimate direct to camera approach, EltaMD introduced the marketplace to a new way to access the voice of the professional.
Impact
Featured Holistic Digital-First Campaigns: Skin Cancer Awareness
Campaign
Impact
EltaMD owned share of voice YoY for Skin Cancer Awareness Month storytelling in the digital ecosystem, earned, owned and paid. Skin Cancer Awareness content drove consumer ACTION—IG Shop posts had an average engagement rate 32% higher than all posted content.
Celebrities Brooke Shields, Michelle Monaghan and Witney Carson shared their personal skin cancer stories with fans which generated unprecedented media coverage for the brand.
Leading skin health pros created Edutainment—and the performance metrics exceeded averages.
Featured Holistic Digital-First Campaigns: Halloween
Campaign
Impact
EltaMD was the only SPF brand to creatively harness TikTok KOLs for Halloween. EltaMD gave Dermatologists an opportunity to play—not only does this nurture the brand/Derm relationship, but it results in content that feels native to platforms.
Featured Holistic Digital-First Campaigns: Product Launch
Campaign
Partners were selected to show off the product’s claims in disarming edutainment—fades into the darkest skin tones, blends in easily to facial hair, etc.
