About Us

Base Beauty Creative Agency is the omni-channel branding agency hyper focused on the beauty & wellness industries.

Based in New York City, our team of seasoned beauty professionals accelerates growth for our clients across all sales channels and marketing touchpoints. Founded over 10 years ago by beauty marketing expert Jodi Katz, the BBCA team of female powerhouses proves that a totally integrated approach to marketing really works – our team breaks down client silos to craft needle-moving work. The agency’s groundbreaking strategic marketing, content creation, social media marketing, influencer campaigns, packaging design and advertising for high-growth brands, both big – like EltaMD Skincare, Heritage, Clinique, Conair – and small – like Victorialand Beauty, Au Naturale Cosmetics and Farmaesthetics, go hand-in-hand with our team’s values to work kindly and collaboratively.

In 2017, in an effort to humanize the industry, Jodi launched the popular podcast series WHERE BRAINS MEET BEAUTY™ on iTunes, TuneIn and GooglePlay. In the series Jodi leads one-on-one interviews with beauty and wellness execs and entrepreneurs, sharing their wisdom and fascinating personal journeys. Our podcast proudly partners with Saks Fifth Avenue for our unique Podcast in Residence program at the Saks flagship store in NYC, where we host dynamic beauty & wellness industry networking and live podcasting events. WHERE BRAINS MEET BEAUTY™ is also a partner with the Beauty & Money Summit.

The team’s beauty and wellness expertise is featured often in business publications and industry events such as Cosmoprof NA, ADF & PCD, Indie Beauty Expo and Beauty & Money Summit.

Jodi Katz
Jodi’s career has spanned the quickly evolving communications marketplace. She started her career agency-side at BBDO, followed by jobs with magazine publishing, digital start ups and beauty brands. Prior to launching Base Beauty, Jodi was the Creative Director of the global prestige French brand L’Occitane en Provence. She graduated from Lafayette College in Easton, Pennsylvania with a degree in Government in Law and lives with her family in New Jersey. Her hobbies include fitness, Rent the Runway and watching reality TV on Bravo (her current favorite show is Below Deck).

Base Beauty is an independent and privately owned agency, certified by the Women’s Business Enterprise National Council (WBENC).

Our Team

Aleni Mackarey
Chief Operating Officer & Podcast Executive Producer
Robin Marra-Placke
Director of Client Services & Strategy
Elisa Vitale
Design Director
Justine Lackey
Director of Finance
Cate Charney
Vice President, Public Relations
Hannah Wantz
Digital Designer
Becca Holliday
Social Media Manager
Julie Chen
Social Media Specialist
Jan Michell
Copywriter
Nathalie Banker
Publicist
Morgan Krause
PR Account Executive
Claire Brzozowski
Influencer & Social Media Coordinator
Carey Segal
Project Coordinator & Podcast Assistant Producer

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Base Beauty worked closely with our internal team, giving extensive feedback on asset designs from a new logo to packaging materials to in-store displays. Their team’s creative insights and beauty industry expertise helped to take our thinking to a new level.

Ashley Prange Founder, Au Naturale Cosmetics