Integrated Marketing Case Study
Reestablished Alastin as the leading procedure enhancing professional skincare brand
Develop a campaign that helps overcome the fact that patients have so many questions about the procedures themselves, and physicians have so little time to discuss peri-procedure skincare.
Inject Alastin directly into pre-procedure conversations and create the feeling in patients’ and doctors’ minds that procedure conversations shouldn’t be had without also talking about Alastin.
Social Media Advertising
How did we do it?
Research + Insight Gathering
Conducted interviews with internal and external key brand stakeholders to gain insight from various perspectives and refine points of differentiation.
Created an unbreakable link between Alastin and peri-procedure care with the “Ask About Alastin” campaign.
NewBeauty digital takeover met the consumer with our call to action right at the moment they were researching cosmetic treatments.
In-practice campaign elements included tabletop signage, mirror clings and wall signage that act as reminders to physicians and education for the consumer.