EltaMD
TikTok Case Study
TikTok Results
126% increase in #EltaMD views
530% increase in #EltaMDSunscreen views
1900% increase in organic mentions
54.4M earned true reach for organic seeding
Holistic Results
EltaMD Tinted Sunscreen emerged as a breakout topic on Google Trends, growing more than 5000% since 2021
Named WWD’s Breakthrough Brand of the Year for 2022
The Challenge
Starting in 2017, BBCA successfully brought that expertise and relevance to Instagram by curating and leveraging a professional and influencer network across Twitter, Instagram, Facebook, and LinkedIn.
In early 2022, with more than 3 billion #SkinTok views, it was time for EltaMD to own the conversation on TikTok.
Our Strategy
Harness EltaMD’s leading voice in sun protection and rich pro-partnerships to drive the sun safety messaging on TikTok.
Our Services
Social Media Strategy
Content Creation + Copywriting
KOL Relations
Content Calendar + Posting
Community Management
Paid Program
Reporting
Category
Professional Skincare
How did we do it?
Product Seeding
Leveraged Celebrity, Influencer, and Dermatologist relationships to generate buzz with minimal investment.
Went Viral
Hailey Bieber
Model
Dr. Dylan Greeney
Dermatologist
Bethenny Frankel
TV Personality
Community Engagement
Fueled EltaMD conversations on TikTok through always-on community management.
KOL Partnerships
Established credibility and boosted brand awareness through KOL partnerships.
Head, Shoulders, Knees and Toes TikTok Challenge with Dr. Sugai and Skinfluencer, Ian Crumm.
Capitalized on the Halloween holiday by supplying Derms with samples they could pass out, making EltaMD the only SPF brand to creatively harness TikTok KOLs for Halloween.
Content Creation
Best practices edu-tainment content creation to drive engagement and conversation.
26.1k likes and 381.5k views, 173x more than average
Product launch content generated highest DTC visits
Data Analysis
Deep dove into performance data and KPIs to inspire future best practices content.