TikTok Case Study
126% increase in #EltaMD views
530% increase in #EltaMDSunscreen views
1900% increase in organic mentions
54.4M earned true reach for organic seeding
EltaMD Tinted Sunscreen emerged as a breakout topic on Google Trends, growing more than 5000% since 2021
Named WWD’s Breakthrough Brand of the Year for 2022
In early 2022, with more than 3 billion #SkinTok views, it was time for EltaMD to own the conversation on TikTok.
Social Media Strategy
Content Creation + Copywriting
Content Calendar + Posting
How did we do it?
Dr. Dylan Greeney
Head, Shoulders, Knees and Toes TikTok Challenge with Dr. Sugai and Skinfluencer, Ian Crumm.
Capitalized on the Halloween holiday by supplying Derms with samples they could pass out, making EltaMD the only SPF brand to creatively harness TikTok KOLs for Halloween.
Best practices edu-tainment content creation to drive engagement and conversation.