TikTok Case Study

TikTok Results

126% increase in #EltaMD views

530% increase in #EltaMDSunscreen views

1900% increase in organic mentions

54.4M earned true reach for organic seeding

Holistic Results

EltaMD Tinted Sunscreen emerged as a breakout topic on Google Trends, growing more than 5000% since 2021

Named WWD’s Breakthrough Brand of the Year for 2022

The Challenge
Starting in 2017, BBCA successfully brought that expertise and relevance to Instagram by curating and leveraging a professional and influencer network across Twitter, Instagram, Facebook, and LinkedIn.

In early 2022, with more than 3 billion #SkinTok views, it was time for EltaMD to own the conversation on TikTok.

Our Strategy
Harness EltaMD’s leading voice in sun protection and rich pro-partnerships to drive the sun safety messaging on TikTok.
EltaMD: TikTok Case Study
Our Services

Social Media Strategy
Content Creation + Copywriting
KOL Relations
Content Calendar + Posting
Community Management
Paid Program

Professional Skincare

How did we do it?

Product Seeding

Leveraged Celebrity, Influencer, and Dermatologist relationships to generate buzz with minimal investment.
Went Viral
Hailey Bieber
Dr. Dylan Greeney
Bethenny Frankel
TV Personality

Community Engagement

Fueled EltaMD conversations on TikTok through always-on community management.

KOL Partnerships

Established credibility and boosted brand awareness through KOL partnerships.
EltaMD KOL Partnerships

Head, Shoulders, Knees and Toes TikTok Challenge with Dr. Sugai and Skinfluencer, Ian Crumm.

EltaMD KOL Partnerships

Capitalized on the Halloween holiday by supplying Derms with samples they could pass out, making EltaMD the only SPF brand to creatively harness TikTok KOLs for Halloween.

Content Creation

Best practices edu-tainment content creation to drive engagement and conversation.

26.1k likes and 381.5k views, 173x more than average
Product launch content generated highest DTC visits

Data Analysis

Deep dove into performance data and KPIs to inspire future best practices content.