Viviscal PRO

Integrated Marketing Case Study


Grew email list of qualified stylists 13.5%

Exceeded lead ad goal by 139%

The Challenge
To win over consumers, we had to first win over their stylists. Stylists are artists and hair is their canvas. They are open to recommending products that make their clients feel good and their own work shine—win-win. But they won’t bring up the topic of thinning hair with a client in their chair.
Our Strategy

Flip the script on hair loss from insecurity to inspiration. We gave the artists a reason to talk about Viviscal PRO’s benefits and claims in a disarming way. First, set your hair goals high, then exceed them.

Viviscal PRO: Integrated Marketing Case Study
Our Services
Campaign Strategy
Campaign Development
Art Direction
Content Optimization
Paid Media Plan + Buying
Social Media Advertising
Display Advertising
Paid Social
Social Listening
Reporting + Analysis

Scalp Care

How did we do it?

Extensive Research

Studied the moments that matter in the hair thinning journey.

Paid Trade Media

Targeted print and digital campaign to drive the key message forward.
Prime Hair for Color with Viviscal PRO

Organic Social Media

Gave the Stylists something to talk about, but NOT thinning hair! They won’t start that conversation with clients.
Viviscal PRO Ingredients

Paid Social Media

Targeted IG and FB ad program.