Viviscal PRO
Integrated Marketing Case Study
Results
Grew email list of qualified stylists 13.5%
Exceeded lead ad goal by 139%
The Challenge
To win over consumers, we had to first win over their stylists. Stylists are artists and hair is their canvas. They are open to recommending products that make their clients feel good and their own work shine—win-win. But they won’t bring up the topic of thinning hair with a client in their chair.
Our Strategy
Flip the script on hair loss from insecurity to inspiration. We gave the artists a reason to talk about Viviscal PRO’s benefits and claims in a disarming way. First, set your hair goals high, then exceed them.
Our Services
Campaign Strategy
Campaign Development
Concepting
Storyboarding
Copywriting
Art Direction
Production
Content Optimization
Paid Media Plan + Buying
Social Media Advertising
Display Advertising
Paid Social
Social Listening
Reporting + Analysis
Campaign Development
Concepting
Storyboarding
Copywriting
Art Direction
Production
Content Optimization
Paid Media Plan + Buying
Social Media Advertising
Display Advertising
Paid Social
Social Listening
Reporting + Analysis
Category
Haircare
Scalp Care
How did we do it?
Extensive Research
Studied the moments that matter in the hair thinning journey.
Paid Trade Media
Targeted print and digital campaign to drive the key message forward.
Organic Social Media
Gave the Stylists something to talk about, but NOT thinning hair! They won’t start that conversation with clients.
Paid Social Media
Targeted IG and FB ad program.