Base Beauty has a history of creating significant growth for the most influential global corporations & investors.

Based in New York City, our team of seasoned beauty professionals accelerates growth for our clients across all sales channels and marketing touchpoints.

Founded over 15 years ago by beauty marketing expert Jodi Katz, the BBCA team of creative powerhouses prove that a totally integrated approach to marketing really works – our team breaks down client silos to craft needle-moving marketing.

Our accomplished leadership team, all with depth of beauty and wellness in-house and agency experience with the industry’s most influential legacy and indie brands, leads our groundbreaking strategic programs across paid, earned and owned marketing for high-growth brands including Clinique, EltaMD Skincare, Conair, Heritage Store, Pause Well-Aging, Blushington, Laura Geller. The success of our work goes hand-in-hand with our team’s values to work kindly and collaboratively.

The team’s beauty and wellness expertise is featured often in business publications Glossy, WWD, Business of Fashion, The Washington Post, Luxury Daily and industry events such as Cosmoprof NA, ADF & PCD, Indie Beauty Expo and Beauty Connect Summit.

Our Clients

Consumer Brands

Skincare

Clarisonic

Clinique

Delight Beauty

Farmaesthetics

Fitglow Beauty

Heritage Store

Pause Well-Aging

Proactiv

Soapwalla

StriVectin

Victorialand Beauty

Hair Care

Blo Blow Dry Bar

Conair

HairUWear

Leandro Limited

Ojon

One ‘N Only

Shark

Strawberry Leopard

Makeup

Au Naturale

Bluemercury

Blushington

Buxom

Clinique

EcoTools

Fairydrops

L’Oréal

Laura Geller

Marc Jacobs

Palladio

wet n wild Beauty

Fragrance

Calvin Klein

Chloé

Donna Karan

Kate Spade

Marc Jacobs

Michael Kors

Viktor & Rolf

Wellness

FemiClear

Glo Science

Hairfinity

La Reine

Tom’s of Maine

Two Fields

Vida Glow

Weight Watchers

Professional Brands

Aesthetics
(Derm & Esty)

Alastin

Avène

EltaMD Skincare

Epionce

Face Reality

Glytone

JetPeel

NIA24

Pro Hair

AIIR

Aquage

BaBylissPRO

Rene Furterer

Rusk

Viviscal

Pro Makeup

Blushington

Organizations

Beauty Made In Italy

Cosmoprof North America

Base Beauty is a certified
women’s owned business through WBENC:

Certified WBENC Logo

 

Recipients Of:
Best of Small Business Awards LogoEnterprising Women of the Year Award Logo
A'Design Award Winner 2021 Iron2022 PAC Global Awards Winner DesignRush Accredited Agency 2021WorkLife Awards Finalist

Want to learn more?

Download our Agency Capabilities presentation.