Based in New York City, our team of seasoned beauty professionals accelerates growth for our clients across all sales channels and marketing touchpoints. Founded over 10 years ago by beauty marketing expert Jodi Katz, the BBCA team of female powerhouses proves that a totally integrated approach to marketing really works – our team breaks down client silos to craft needle-moving marketing. The agency’s groundbreaking strategic marketing, content creation, social media marketing, influencer campaigns, packaging design and advertising for high-growth brands, both big – like EltaMD Skincare, Heritage, Clinique, Conair – and small – like Victorialand Beauty, Au Naturale Cosmetics and Farmaesthetics, go hand-in-hand with our team’s values to work kindly and collaboratively.

The team’s beauty and wellness expertise is featured often in business publications and industry events such as Cosmoprof NA, ADF & PCD, Indie Beauty Expo and Beauty & Money Summit.

In 2017, in an effort to humanize the industry, Jodi launched the popular podcast series WHERE BRAINS MEET BEAUTY® on iTunes, TuneIn and GooglePlay. In the series Jodi leads one-on-one interviews with beauty and wellness execs and entrepreneurs, sharing their wisdom and fascinating personal journeys. Our podcast proudly partners with Saks Fifth Avenue for our unique Podcast in Residence program at the Saks flagship store in NYC, where we host dynamic beauty & wellness industry networking and live podcasting events. WHERE BRAINS MEET BEAUTY® is also a partner with the Beauty & Money Summit.

The series and host, Jodi Katz have been featured in WWD, Vogue Business,, Business of Fashion,, Beauty Independent and The Daily Edge. WHERE BRAINS MEET BEAUTY® has reached the Top 5 iTunes in the Fashion/Beauty category.

Jodi Katz, Founder & Creative Director
Jodi’s career has spanned the quickly evolving communications marketplace. She started her career agency-side at BBDO, followed by jobs with magazine publishing, digital start ups and beauty brands. Prior to launching Base Beauty, Jodi was the Creative Director of the global prestige French brand L’Occitane en Provence. She graduated from Lafayette College in Easton, Pennsylvania with a degree in Government in Law and lives with her family in New Jersey. Her hobbies include fitness, Rent the Runway and watching reality TV on Bravo (her current favorite show is Below Deck).

Our Values

Pride in Self
Pride in Your Work
Being the Boss of Your Work

Our Team

Aleni Mackarey
Chief Operating Officer & Podcast Executive Producer
Robin Marra-Placke
Director of Client Services & Strategy
Elisa Vitale
Design Director
Nathalie Banker
VP, Public Relations
Becca Holliday
Director, Social Media
Hannah Wantz
Digital Designer
Jhoana Heras
PR Manager
Carey Segal
Project Coordinator & Podcast Assistant Producer
Julie Chen
Jan Michell
Justine Lackey
Director of Finance


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    Base Beauty worked closely with our internal team, giving extensive feedback on asset designs from a new logo to packaging materials to in-store displays. Their team’s creative insights and beauty industry expertise helped to take our thinking to a new level.

    Ashley Prange Founder, Au Naturale Cosmetics