Base Beauty has a history of creating significant growth for the most influential global corporations & investors.

Based in New York City, our team of seasoned beauty professionals accelerates growth for our clients across all sales channels and marketing touchpoints.

Founded over 15 years ago by beauty marketing expert Jodi Katz, the BBCA team of creative powerhouses prove that a totally integrated approach to marketing really works – our team breaks down client silos to craft needle-moving marketing.

Our accomplished leadership team, all with depth of beauty and wellness in-house and agency experience with the industry’s most influential legacy and indie brands, leads our groundbreaking strategic programs across paid, earned and owned marketing for high-growth brands including Clinique, EltaMD Skincare, Conair, Heritage Store, Pause Well-Aging, Blushington, Laura Geller. The success of our work goes hand-in-hand with our team’s values to work kindly and collaboratively.

The team’s beauty and wellness expertise is featured often in business publications Glossy, WWD, Business of Fashion, The Washington Post, Luxury Daily and industry events such as Cosmoprof NA, ADF & PCD, Indie Beauty Expo and Beauty Connect Summit.

Our Clients

Consumer Brands

Skincare

Clinique

Heritage Store

StriVectin

Proactiv

Clarisonic

Pause Well-Aging

Soapwalla

Delight Beauty

Victorialand Beauty

Farmaesthetics

Fitglow Beauty

Hair Care

Conair

Leandro Limited

HairUWear

Ojon

One ‘N Only

Makeup

L’Oréal

wet n wild

Clinique

Bluemercury

Buxom

Palladio

Laura Geller

Blushington

Marc Jacobs

Au Naturale

EcoTools

Fragrance

Viktor & Rolf

Calvin Klein

Chloé

Marc Jacobs

Michael Kors

Donna Karan

Kate Spade

Wellness

Weight Watchers

Hairfinity

Glo Science

La Reine

Two Fields

Professional Brands

Aesthetics (Derm & Esty)

EltaMD Skincare

Avène

Glytone

NIA24

Face Reality

JetPeel

Pro Hair

Rusk

Aquage

BaBylissPRO

AIIR

Rene Furterer

Pro Makeup

Blushington

Base Beauty is a certified
women’s owned business through WBENC:

Certified WBENC Logo

 

Recipients Of:
Best of Small Business Awards LogoEnterprising Women of the Year Award LogoA'Design Award Winner 2021 Iron

Want to learn more?

Download our Agency Capabilities presentation.