Results for: Rebecca Holliday
Authenticity: A Road Map to Success

Authenticity: A Road Map to Success

I sat beside our agency COO, drinking water and eating a banana on the first day of Indie Beauty Expo LA. I’d been told by my coach that eating a banana before presenting could help calm your nerves but as far as I could tell, it wasn’t working. I hadn’t even set foot on stage yet and I was sick to my stomach. I wanted to go hide in a stairwell. What if I didn’t connect with people? What if my message fell flat? At our booth adjacent to the Uplink Live stage, I could see people gathering in their chairs, drawn in by the title and blurb they’d seen in a list of panels and presentations sent out in marketing emails and posted around the show floor of IBE. I was afraid because this was my first time on stage. But I wasn’t just discussing the logistics of social media; I talked about a very difficult time in my life, and a period of time that changed the trajectory of my story. On top of that, I was talking about three projects very dear to me. Projects I’d watched grow, and put a lot...

Authenticity: A Road Map to Success

Work from Where? How COVID-19 Helped Me Appreciate Workplace Flexibility

Last Monday I left the city under a dark morning sky by the light of a heavy full moon. With the river on my left I cruised north, up Manhattan, and crossed the George Washington bridge with a symbolic sigh of relief. The weather forecast called for beyond beautiful springtime temperatures and I couldn’t bear to spend the day in a poorly lit apartment. I shot straight up to Bear Mountain State Park and by 7:30 I was picking my way up an incline in the first shreds of daylight. From the top, the Hudson River sparkled and mountains sprawled out into the distance, blue with haze. I hustled on the way down. I wasn’t playing hooky - with the coronavirus increasing in variability and contagion, the Base Beauty office held a trial week of working from home before transitioning to an indefinite remote work schedule.  By my first meeting I was sitting in Peekskill Coffee House - a delightful discovery from a past weekend adventure - with a matcha latte and savory crepe sprawled out in...

Authenticity: A Road Map to Success

Top 5 Quarantine Diversions for Beauty Industry Junkies

If you’re like the team at Base Beauty, you’re probably something of a beauty industry junkie. We put together a list of our top five diversions that *almost* made us forget that our current beauty routine is specifically designed for Zoom calls. If you’d like to be entertained, inspired and informed, check out this list of shows, and movies to watch while you quarantine. WATCH: The World According to Jeff Goldblum: Episode 110, Cosmetics Jeff Goldblum investigates some of our best-loved cultural fascinations - think coffee, sneakers, ice cream - in his show “The World According to Jeff Goldblum”. In this beauty focused episode, Goldblum dives into the world of cosmetics, attending Sephoria. Watch as his attitude toward the industry evolves after being immersed in the madness of makeup. Find it on: Disney Plus WATCH: Self-Made  Madam C.J. Walker invented the world’s first hair straightening formula and the hot brush, and was the world’s first female self-made millionaire — made all...

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