Since starting my creative marketing agency 14 years ago, I've been committed to giving our beauty and wellness clients a one-stop shop. It's an approach to marketing in this complex...
Beauty Expertise
A Design Revolution: Packaging For All Humans
Last year, BBCA was tasked with redesigning the brand identity and packaging, as well as creating inclusive messaging for Soapwalla, a loved clean skincare brand celebrating its...
Authenticity: A Road Map to Success
I sat beside our agency COO, drinking water and eating a banana on the first day of Indie Beauty Expo LA. I’d been told by my coach that eating a banana before presenting could help calm your nerves...
Top 5 Quarantine Diversions for Beauty Industry Junkies
If you’re like the team at Base Beauty, you’re probably something of a beauty industry junkie. We put together a list of our top five diversions that *almost* made us forget that our current beauty...
Working On Something Big? Need Pro Advice?
Big agency skills... Small agency vibes. That's how we operate when working with clients whether you're a boot-strap startup, a funded indie or a large corporation. If you are working on a small...
What Is Instagrammable Packaging?
I recently wrote an article in Beauty Packaging Magazine titled “What Can Big Beauty Learn from Indie Beauty?” Read it here: http://bit.ly/2qme1ym I’ve had a lot of great feedback from the article,...