Since starting my creative marketing agency 14 years ago, I’ve been committed to giving our beauty and wellness clients a one-stop shop. It’s an approach to marketing in this complex ecosystem that my team and I have proven effective, and a movement we are so proud to lead. I started my career at a global classic advertising agency that was […]
Last year, BBCA was tasked with redesigning the brand identity and packaging, as well as creating inclusive messaging for Soapwalla, a loved clean skincare brand celebrating its 10th anniversary. Soapwalla’s mission beyond healthy skin is to break down gender norms — in the redesign we declare that Soapwalla is “for all humans.” We begin a redesign project by answering […]
I sat beside our agency COO, drinking water and eating a banana on the first day of Indie Beauty Expo LA. I’d been told by my coach that eating a banana before presenting could help calm your nerves but as far as I could tell, it wasn’t working. I hadn’t even set foot on stage […]
If you’re like the team at Base Beauty, you’re probably something of a beauty industry junkie. We put together a list of our top five diversions that *almost* made us forget that our current beauty routine is specifically designed for Zoom calls. If you’d like to be entertained, inspired and informed, check out this list […]
Big agency skills… Small agency vibes. That’s how we operate when working with clients whether you’re a boot-strap startup, a funded indie or a large corporation. If you are working on a small budget right now, perhaps you might consider our consulting program. This program offers you one hour phone calls, as many or as […]
I recently wrote an article in Beauty Packaging Magazine titled “What Can Big Beauty Learn from Indie Beauty?” Read it here: http://bit.ly/2qme1ym I’ve had a lot of great feedback from the article, and many questions around the part of the article called “Think About Instagram.” Here’s what I wrote in the article: For our indie […]