After I read the Ad Age article "Agency Review Horror Stories And How To Give Up The Ghost" by Brian Bonilla, I wasn't sure if I should laugh or cry. Brian paints a realistic picture of how...
Beauty Expertise
Elisa Vitale at BBCA | A Decade of Change and Great Design
Our team is made up of strategists, designers, copywriters, publicists, producers, social media specialists and account management experts. This month we’re celebrating one team member who is...
Top Digital Marketing & Branding Agency, NYC
Base Beauty is pleased to be designated a top digital marketing company and top branding agency in New York by DesignRush. DesignRush is a digital guide to finding the best professional agencies,...
It’s True, We Really Do It All
Since starting my creative marketing agency 14 years ago, I've been committed to giving our beauty and wellness clients a one-stop shop. It's an approach to marketing in this complex...
A Design Revolution: Packaging For All Humans
Last year, BBCA was tasked with redesigning the brand identity and packaging, as well as creating inclusive messaging for Soapwalla, a loved clean skincare brand celebrating its...
Authenticity: A Road Map to Success
I sat beside our agency COO, drinking water and eating a banana on the first day of Indie Beauty Expo LA. I’d been told by my coach that eating a banana before presenting could help calm your nerves...