Results for: Entrepreneurship
Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals

Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals

One of my favorite opening questions to my podcast guests is, "What did your 11-year-old self want to be when you grew up?" If you follow the podcast, WHERE BRAINS MEET BEAUTY™, or have read my new book, Facing the Seduction of Success, you know how this has proven to be a great way to jumpstart a conversation. At age 11, my guest this week, Rebecca Boston, Chief Marketing Officer of True Botanicals, was passionate about makeup and had a career goal of becoming a Mary Kay lady, lured in part by the possibility of a pink Cadillac. When it came time for college, her interests had pivoted to politics, and she studied public affairs, thinking that would be her way of positively impacting the world. She could not have known then that her career journey would lead her back to the beauty world — although not the Mary Kay beauty world of her tween years — where she would discover that there are lots of ways to contribute to the planet and that marketing clean, sustainable beauty is one of...

Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals

Design for Life and Follow Your Happiness with Lindsay McCormick, Founder and CEO of Bite Toothpaste Bits

When did you last think about what your 11-year-old self wanted to be when you grew up? If you follow my podcast, WHERE BRAINS MEET BEAUTY™, or have read my new book, Facing the Seduction of Success, you know that I often ask my podcast guests about their childhood dream and how they saw their future long ago. As curious as a child as she is today, my guest this week, Lindsay McCormick, founder and CEO of Bite Toothpaste Bits, wanted to be everything — an astronaut, an archeologist, an FBI agent, to name a few — and her dream changed almost weekly. That jumping around continued through and even after college, as she tried different jobs that interested her. (We laughed about her first job as a Christmas elf at the local mall who helped kids realize their dream of sitting on Santa's lap, an experience often accompanied by fears and tears that it was Lindsay's job to soothe.) In those early years, she was also a surfing instructor, a snowboarding instructor, a bartender, and, of...

Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals

Are You Willing to Risk It? Shontay Lundy, Creator and Founder of Black Girl Sunscreen

The President of the United States. A violinist. A race-car driver. What do these professions have in common? Other than being pretty cool jobs, these titles were all of interest to a 10-year-old Shontay Lundy, who'd eventually become the creator and founder of her own brand — Black Girl Sunscreen. Though she didn't become a race-car driver, she definitely identifies herself as someone with a need for speed — meaning, she's an avid risk-taker. And once you read her story, you'll understand why I absolutely agree. She's taken a lot of huge risks in her life — the most pronounced being straight after college. Rather than returning home to her parents like many post-graduates do, she decided to immediately start a life of her own. Without a clear idea of what she wanted to do career-wise, she took to driving her car to Miami to pursue her masters and find a part-time job. On top of not having a job, she also didn't have a place to live — but leave it to Shontay to figure out a way....

Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals

She’s a Survivor and She Can Do Anything — Sinead Norenius-Raniere

Even as a child, Sinead Norenius-Raniere, VP of Product at Cision, knew that she wanted to accomplish a lot. At one point she remembers wanting to be a nurse. Then a policewoman. Both didn’t pan out, but it turned out to be the best thing that could’ve happened for her. One career stood out — makeup artistry. Her journey began in Santa Barbara where she began working at a local salon as a makeup artist. It wasn’t exactly what she was going for (she wanted a career in aesthetic beauty), so she decided to go back to her home in San Francisco to get her aesthetic license. This, as she describes, was her entry point into the wild west of beauty. Seeing as our theme this quarter is technology, I was intrigued by Sinead’s approach to the topic. Sinead has seen a tonne of evolution in the industry and has worked to strengthen beauty’s tie to technology. How does she envision technology as a part of her future vision for Cision? Initially, she was brought in to help reimagine the online...

Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals

The Woman Who’s Determined to Change the World

Did you know that there are two different types of aging — biological age and chronological age? That’s what Carolina Reis Oliveira, Co-Founder and Chief Executive Officer of OneSkin, is most fascinated by. Her vision is squarely on reversing the effects of biological aging on the development of age-related diseases. As we grow older, we become more at risk of developing diseases such as Alzheimer’s and cancer. The underlying factor is that of age, and so for Carolina, finding a way to treat the biological aging process through rejuvenation is the key to solving a number of age-related diseases. Her exploration started in Brazil when she took up an active interest in science and health, starting at 11. She was intrigued by the power of science and its ability to improve human health. And so she took to studying genetic engineering, with a special focus on manipulating DNA. She then majored in biochemistry, prompting her to receive her Ph.D. in stem-cell biology and tissue...

Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals

Why Empathy In the Workplace Is Good for Business

A leader’s empathy is rewarded tenfold with employees who return loyalty, dedication, and a desire to succeed. While leading with empathy is certainly not a new concept, when I started my professional career as a creative marketer more than two decades ago, it was not common practice.  When I was just a couple of years out of college, I landed a position at a well-known publishing house as the assistant to the editor-in-chief of a high-profile magazine. I remember feeling a bit stuck in my role and craving new challenges more in line with my personal passions. So, I mustered up the courage to set up time with human resources and shared my vision for my role within the company and how I wanted to do more. After my meeting ended, I took the elevator down, feeling so proud of myself for speaking up. By the time I got to my floor, the elevator door opened, and I was met with only two dreaded words: “You’re fired.” I was completely shocked. It took me a while for me to process...

Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals

Indie Books International

Congratulations to Jodi Katz on the release of her new book. Grab your copy today: https://amzn.to/3aVLbgh Business leaders are constantly faced with the dilemma of how to embrace the work they love while keeping it from eclipsing the other parts of their lives. It is easy to get sucked into feeding work's end-less hunger. Work is infinite. Work is unforgiving. It is also exciting and joyful. And that's what makes it so seductive. The challenge is to give ourselves fully to our work, which is necessary for success, without getting drained by work's immense neediness. In Facing the Seduction of Success, you will learn poignant insights from conversations on how beauty industry leaders strike that balance. Or valiantly try. If you are serious about the balance of success and its pursuit — and enjoy a spot of humor and authentic emotion along the way — then this is the book for you!

Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals

How To Succeed In Podcasting

Networking has always been a top way to attract high-paying clients, but podcasting is a new spin on the strategy. Five years ago, Jodi Katz started her top-rated podcast, WHERE BRAINS MEET BEAUTY™, as a way to network within her industry in a way that felt rightsized for her personality. “I’ve always been someone who feels really at ease one-on-one with new people, but I freeze when in a group,” says Katz. “The bite-sized interview format of my show felt both safe and empowering to me as I explored a medium that was new to me.” Katz has been a respected voice in the beauty and wellness industry for almost 20 years, 15 of them as founder and creative director of Base Beauty Creative Agency. She started her career in advertising at the legendary agency BBDO, followed by positions on the editorial side of Cosmopolitan and Glamour magazines. “I saw the podcast as a way to dig deeper and learn more about my peers than I could by quickly asking about their kids or their last job while...

Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals

Assistance to the Readers of NYTimes: The Rules for Hybrid Work Were Always Made Up – By Emma Goldberg

Fifteen years ago I launched my marketing company Base Beauty Creative Agency as a virtual business. We’ve experienced many waves of growth since, and each phase brought with it growing pains on the topic of working remotely and having time together IRL. How companies evolve to meet the needs of their productivity and their employees is not a simple equation. Anecdotally, younger talent that I meet want to cultivate IRL relationships with co-workers; the idea of working remotely from their childhood bedroom each and every day is not appealing. Talent my age, many with kids or pets at home, prefer more work from home days with flexibility — the room in the day to do school drop off and pickup, dog walking etc. This is definitely not a one-size-fits-all topic, but since I’ve been navigating these waters for a long time, I’m happy to share what I’ve learned as I grew from one team member to twenty-five. We now call our style mostly work from home, a term so official to us that we state...

Two Different Directions, One Common Goal: Rebecca Boston Chief Marketing Officer, True Botanicals

What Kind of Leader Are You?

I often talk — on panels, with guests on my podcast, WHERE BRAINS MEET BEAUTY™, and in my book, Facing the Seduction of Success — about why I started my own business 16 years ago. Yes, I wanted to run an agency that produced great creative work for the beauty industry I love. Yes, I wanted to have more control over my work and how it impacted the other parts of my life (more about that later.) But I also wanted to change the face of leadership, at least the leadership I had observed and experienced when I was an employee early in my career. In those first years, as I thought about what my future leadership style might look like, I focused on two things: the toxic work environments I had experienced (i.e., how NOT to lead) and my personal values (i.e., how I strive to live my life.) Had I scribbled some of that preliminary thinking about leadership on a cocktail napkin, it might have read something like this: Always remember what it felt like to be the new kid. Always remember what...

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