Laura Geller

Brand Relaunch

Consumer Insight

Before social media, special occasions were a time to play with a new makeup look, when people are at their happiest and open to new ideas.

The Challenge

Laura Geller’s expertise in creating looks for life’s celebrations was a key differentiator from other artist founder brands with runway roots. Laura is the brand and the brand is Laura: warm, genuine, helpful, joyful. However, these values and emotions were not coming through in execution.

Program Success

  • Repositioned the fractured brand for a younger target customer
  • Developed unified brand positioning and omni-channel efficiencies
  • Readied brand for sale

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