People are talking about us because we are nice, smart and really good at our jobs. Read about us in the news.
August 9, 2023
How To Turn Deinfluencing Into a Marketing Opportunity
Jodi Katz of Base Beauty Creative Agency: Five Things I Wish Someone Told Me When I First Launched My Business or Startup
September 22, 2022
Beauty Independent: Indie Beauty Snapshot, 9 Trends Emerging In the Third Quarter of 2022
Sometimes covering beauty, particularly the indie side of the industry, can be disheartening.
August 19, 2022
Luxury Daily: Christian Louboutin Leads with Inclusive Imagery for Latest Beauty Launch
August 5, 2022
USA Wire: Inspiring Stories on Leading in Business While Living Your Life
CSQ: Why Empathy in the Workplace Is Good for Business
One Life Radio: Facing the Seduction of Success
citybiz: Interview with Jodi Katz, CEO of Base Beauty Creative Agency
PIX11: Lead in Business While Living Your Life
June 2, 2022
Getty Images: Jodi Katz Debuts Her New Book
Jodi Katz attends the launch event for her new book Facing the Seduction of Success at the Allure Store in New York City.
Forbes: How To Succeed In Podcasting
CEW: 5 Minutes with Jodi Katz, Founder of Base Beauty Creative Agency
BeautyMatter: Beauty Reads Vol. 3
Cheddar News: New Book Helps Readers Navigate Business While Living Your Life
Luxury Daily: Chanel Makes Youthful Push with Sophisticated, Sustainable Skincare Line
Luxury Daily: Chanel Shares Narrative of Bold New Lipstick Collection
NBC News: Angels No More, Can Victoria's Secret Rebrand from Unattainable Sexy to Empowering?
creativ verpacken: Base Beauty Creative Agency, Alles aus einer Hand
Luxury Daily: Chanel Becomes Latest Luxury Player In Beauty AI
Luxury Daily: Chanel Spotlights Sense, Emotion In Latest Beyond the Jar Episode
French fashion house Chanel is sharing the meticulous and sensory world of its beauty products in a new installment of its Beyond the Jar series.
Luxury Daily: Dolce & Gabbana Embraces Flirty, Floral Lifestyle with Fragrance
Luxury Daily: Beauty Gets a Virtual, Value-Driven Lift
Brand Innovators: 2021 Outlook on Beauty
Luxury Daily: Valentino Gives Lady Gaga a Voice for Self-Expression In New Fragrance Campaign
August 31, 2020
The Washington Post
To sample is human, but our beloved lipstick testers and cheese cubes aren’t coming back anytime soon.
Glossy: What Will the Future of Beauty Sampling Look Like?
The List: Why Makeup Testers Will Be a Thing of the Past
It seems as though those fun trips with your friends to test out different types of makeup has come to an end.
July 7, 2020
CosmeticsDesign Europe: Clean & Ethical Beauty Video Series Episode 4, Getting the Message Right
June 23, 2020
Glossy: Why Beauty Sampling Online Is Worth the Cost for Brands
Cosmetics Business: 5 Key Insights in New COVID-19 Strategy Report
Beauty Independent: What the New Retail Reality Means for Indie Beauty Brands
July 10, 2020
PopSugar: Is This the End of In-Store Makeup Testers at Beauty Stores?
June 5, 2020
Business of Fashion: Beauty Brands Get a Wake-Up Call, Will They Listen?
CEW: Beauty Retail Proactive Product Testing Solutions Post COVID-19
May 19, 2020
Glossy: As Stores Re-Open, Should There Be an Industry-Wide Standard for Beauty Retailers?
Beauty retailers continue to adjust to the new brick-and-mortar reality.
Glossy: What It’s Like to Launch a Beauty Brand During Quarantine
March 25, 2020
Beauty Independent: Base Beauty’s Jodi Katz on How to Successfully Execute Virtual Events
Glossy: Indie Beauty Brands Leverage Mental Health Content Amid Coronavirus Pandemic
CosmeticsDesign USA: 19 Ways the Beauty Industry is Responding to Coronavirus
Beauty Independent: Creative Agency Base Beauty’s 10 Big Beauty Industry Projections for Next Year
Glossy: Murad Launches Skin-Care Campaign Targeting Men
Luxury Daily: Chloé Shares Special Scent Stories in New Collection
Vogue Business: Beauty is Outgrowing New York Fashion Week
Luxury Daily: Lancôme Rides with Empowering Fragrance Effort
Luxury Daily: Giorgio Armani, ModiFace Bring 3D AR to WeChat
Luxury Daily: What Will 3D Printed Makeup Mean for the Beauty Industry?
Business of Fashion: Why Fashion Brands Are Launching Podcasts
The DailyEdge: 5 Beauty Podcasts That Will Make Your Commute Considerably Less Grim
makeup.com by L'Oréal: The Best Beauty Podcasts You Should Subscribe to Right This Minute
We’ve rounded up six beauty podcasts we think you’ll love — perfect for the makeup apprentice, expert and everyone in between.
July 1, 2018
Cosmetics Business: It's Not Only About Digital
WWD: Oribe Cofounder Daniel Kaner Talks Life After Acquisition
Beauty Packaging Magazine: What Can Big Beauty Learn from Indie Beauty?
Lessons revolve around telling your brand’s distinctive story — through memorable packaging.
LS:N Global: Rethinking Bodycare
In the beauty world, bodycare products are often considered an afterthought — a functional but not critical part of a consumer’s everyday beauty routine.
October 2, 2017
Beauty Independent: Jodi Katz on the Power of Packaging to Communicate Brand Stories
Looking good is not all there is to the business of good looks.
May 31, 2017
CosmeticsDesign USA: Au Naturale Cosmetics Has a Whole New Look
The green beauty brand, founded by Ashley Prange, worked closely with creative agency Base Beauty to update its logo, primary and secondary packaging, store displays, as well as the messaging and website for Au Naturale Cosmetics — all in an effort to bolster the brand’s market position.
Women's Wear Daily: War Paint Themes Still Resonate in Modern Beauty Business
Helena Rubinstein and Elizabeth Arden were titans of the beauty business who still motivate women in the business today.