As return on digital advertising investment has become trickier to pin down—and could get even more so with the demise of third-party cookies...
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Author: BBCA
Why Empathy In the Workplace Is Good for Business
A leader’s empathy is rewarded tenfold with employees who return loyalty, dedication, and a desire to succeed. While leading with empathy is...
Indie Books International
Congratulations to Jodi Katz on the release of her new book. Grab your copy today: https://amzn.to/3aVLbgh Business leaders are constantly faced...
How To Succeed In Podcasting
Networking has always been a top way to attract high-paying clients, but podcasting is a new spin on the strategy. Five years ago, Jodi Katz started...
Work, A Love/Hate Story
Even if you love what you do—especially if you love what you do—it is easy to get sucked into feeding work’s endless hunger. Work is infinite. Work...
Assistance to the Readers of NYTimes: The Rules for Hybrid Work Were Always Made Up – By Emma Goldberg
Fifteen years ago I launched my marketing company Base Beauty Creative Agency as a virtual business. We’ve experienced many waves of growth since,...
What Kind of Leader Are You?
I often talk — on panels, with guests on my podcast, WHERE BRAINS MEET BEAUTY™, and in my book, Facing the Seduction of Success — about why I...
What’s the Time? It’s HETIME! — Samantha Bergmann and Christopher Carl, Co-Founders of HETIME
With an increased focus on skincare has come the need for a line emphasizing the importance of skincare (and self-care) for men. Men’s skin and...