With an increased focus on skincare has come the need for a line emphasizing the importance of skincare (and self-care) for men. Men’s skin and self-care come together in the hybridized brand,...

We aren’t just experts in beauty and wellness, we are also passionate customers.
Learn about how our devotion to this industry inspires our needle-moving work.
With an increased focus on skincare has come the need for a line emphasizing the importance of skincare (and self-care) for men. Men’s skin and self-care come together in the hybridized brand,...
We are so proud to be recognized with an award from the Best and Brightest Companies to Work For. We work hard everyday to create a workplace that not only delivers for our clients, but...
For the past several years, Base Beauty Creative Agency and our top-rated beauty podcast, Where Brains Meet Beauty, have acted as proud media partners of Kisaco’s Beauty...
Last month I chaired the Product Development track at Beauty Connect LA and had the honor of moderating a panel discussing The Role of Technology in Enhancing Your Personalization Strategy. At Base...
If there’s one thing Melissa Sperau knows how to do, it’s how to make people laugh. In talking with her this week, I got to experience firsthand the power she holds: in her ability to lead, her...
We are so EXCITED to announce that our packaging design for @VictorialandBeauty is nominated for a PAC Global Award within the Inclusive Opportunities for Universal Packaging division. The goal...