COVID-19

BBCA Mental Health Days

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The past five months have been a whirlwind:  Covid coming.  Clients leaving.  Team members leaving. New clients coming.  Rearranging responsibilities to make the workload work. Steady optimism. Steady productivity. Steady Zooms. Steady exhaustion. My team and I are working so hard, grateful for the work, thrilled to be evolving in this challenging time, delighted to […]

Beauty Expertise

It’s True, We Really Do It All

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Since starting my creative marketing agency 14 years ago, I’ve been committed to giving our beauty and wellness clients a one-stop shop. It’s an approach to marketing in this complex ecosystem that my team and I have proven effective, and a movement we are so proud to lead.  I started my career at a global classic advertising agency that was […]

Beauty Expertise

A Design Revolution: Packaging For All Humans

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Last year, BBCA was tasked with redesigning the brand identity and packaging, as well as creating inclusive messaging for Soapwalla, a loved clean skincare brand celebrating its 10th anniversary. Soapwalla’s mission beyond healthy skin is to break down gender norms — in the redesign we declare that Soapwalla is “for all humans.” We begin a redesign project by answering […]

Beauty Expertise

Working On Something Big? Need Pro Advice?

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Big agency skills… Small agency vibes. That’s how we operate when working with clients whether you’re a boot-strap startup, a funded indie or a large corporation. If you are working on a small budget right now, perhaps you might consider our consulting program. This program offers you one hour phone calls, as many or as […]

Beauty Expertise

What Is Instagrammable Packaging?

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I recently wrote an article in Beauty Packaging Magazine titled “What Can Big Beauty Learn from Indie Beauty?” Read it here: http://bit.ly/2qme1ym I’ve had a lot of great feedback from the article, and many questions around the part of the article called “Think About Instagram.” Here’s what I wrote in the article: For our indie […]