With an increased focus on skincare has come the need for a line emphasizing the importance of skincare (and self-care) for men. Men’s skin and self-care come together in the hybridized brand,...
Blog
We aren’t just experts in beauty and wellness, we are also passionate customers.
Learn about how our devotion to this industry inspires our needle-moving work.
New York’s Best & Brightest 2021 Winner!
We are so proud to be recognized with an award from the Best and Brightest Companies to Work For. We work hard everyday to create a workplace that not only delivers for our clients, but...
Did you attend Beauty Connect 2021?! Here’s what we learned
For the past several years, Base Beauty Creative Agency and our top-rated beauty podcast, Where Brains Meet Beauty, have acted as proud media partners of Kisaco’s Beauty...
6 Insights on The Role of Technology in Enhancing Your Personalization Strategy
Last month I chaired the Product Development track at Beauty Connect LA and had the honor of moderating a panel discussing The Role of Technology in Enhancing Your Personalization Strategy. At Base...
Live, Laugh, Love What You Do – Even in Retail: Wisdom from Melissa Sperau
If there’s one thing Melissa Sperau knows how to do, it’s how to make people laugh. In talking with her this week, I got to experience firsthand the power she holds: in her ability to lead, her...
BBCA Packaging Design PAC Award
We are so EXCITED to announce that our packaging design for @VictorialandBeauty is nominated for a PAC Global Award within the Inclusive Opportunities for Universal Packaging division. The goal...