Skin Cancer Awareness Campaign
EltaMD Tinted Sunscreen emerged as a breakout topic on Google Trends, growing more than 5000% since 2021
Named WWD’s Breakthrough Brand of the Year for 2022
Lead in SOV for Skin Cancer Awareness Month in 2020, 2021, and 2022
Launched the brand’s first KOL partnerships
A+ media placements in all top-tier digital, print, and broadcast outlets with exceptional growth in impressions YoY
517% increase in community growth
200% increase in DMs and community management interactions
Skin cancer is the most common form of cancer in the United States, yet 90% of people do not wear sunscreen daily.
Dermatologists have a hard time convincing patients to wear sunscreen regularly. Fear-mongering does not drive action, but rather has the opposite effect, causing consumers to tune out the sunscreen message. Instead, research uncovers that sunscreen’s anti-aging powers are the most impactful motivator for daily sunscreen use!
EltaMD has created a line up of formulas that give everybody under the sun a beautiful choice when it comes to keeping skin protected and looking youthful.
Social Media Strategy
Content Creation + Copywriting
Content Calendar + Posting
How did we do it?
Head, Shoulders, Knees and Toes TikTok Challenge with Dr. Sugai and Skinfluencer, Ian Crumm.
Capitalized on the Halloween holiday by supplying Derms with samples they could pass out, making EltaMD the only SPF brand to creatively harness TikTok KOLs for Halloween.
Best practices edu-tainment content creation to drive engagement and conversation.