Skin Cancer Awareness Campaign

Holistic Results

EltaMD Tinted Sunscreen emerged as a breakout topic on Google Trends, growing more than 5000% since 2021

Named WWD’s Breakthrough Brand of the Year for 2022

Lead in SOV for Skin Cancer Awareness Month in 2020, 2021, and 2022

Launched the brand’s first KOL partnerships

A+ media placements in all top-tier digital, print, and broadcast outlets with exceptional growth in impressions YoY

Instagram Results

517% increase in community growth

200% increase in DMs and community management interactions

The Challenge

Skin cancer is the most common form of cancer in the United States, yet 90% of people do not wear sunscreen daily.

Dermatologists have a hard time convincing patients to wear sunscreen regularly. Fear-mongering does not drive action, but rather has the opposite effect, causing consumers to tune out the sunscreen message. Instead, research uncovers that sunscreen’s anti-aging powers are the most impactful motivator for daily sunscreen use!

Our Strategy
Play into the vanity motivator and educate in a optimistic way. Use dermatologists and influencers to demonstrate that sunscreen is the hero of the skincare regimen—the least expensive, most effective anti-aging products around.

EltaMD has created a line up of formulas that give everybody under the sun a beautiful choice when it comes to keeping skin protected and looking youthful.

EltaMD: Skin Cancer Awareness Campaign
Our Services

Social Media Strategy
Content Creation + Copywriting
KOL Relations
Content Calendar + Posting
Community Management
Paid Program

Professional Skincare

How did we do it?

Product Seeding

Leveraged Celebrity, Influencer, and Dermatologist relationships to generate buzz with minimal investment.
Drew Barrymore


Zoey Deutch


Addison Rae

TikTok Star

Hailee Steinfeld

TikTok Star

KOL Partnerships

Established credibility and boosted brand awareness through KOL partnerships.
EltaMD KOL Partnerships

Head, Shoulders, Knees and Toes TikTok Challenge with Dr. Sugai and Skinfluencer, Ian Crumm.

EltaMD KOL Partnerships

Capitalized on the Halloween holiday by supplying Derms with samples they could pass out, making EltaMD the only SPF brand to creatively harness TikTok KOLs for Halloween.

Community Engagement

Fueled EltaMD conversations on TikTok through always-on community management.

Content Creation

Best practices edu-tainment content creation to drive engagement and conversation.

26.1k likes and 381.5k views, 173x more than average
Product launch content generated highest DTC visits

Data Analysis

Deep dove into performance data and KPIs to inspire future best practices content.