A leader’s empathy is rewarded tenfold with employees who return loyalty, dedication, and a desire to succeed. While leading with empathy is...
Thought Leadership
We aren't just experts in beauty and wellness, we are also passionate customers. See how our devotion to this industry inspires our needle-moving work.
Author: BBCA
Indie Books International
Congratulations to Jodi Katz on the release of her new book. Grab your copy today! Business leaders are constantly faced with the dilemma of how to...
How To Succeed In Podcasting
Networking has always been a top way to attract high-paying clients, but podcasting is a new spin on the strategy. Five years ago, Jodi Katz started...
How We Use Data-Driven Creativity to Fuel Growth for Our Clients
Sixteen years ago, when I started Base Beauty Creative Agency, we gathered data for our creative work in ways that seem archaic today. I’m not sure...
So, What Does BASE Beauty Mean Anyway?
I’m often asked about the meaning of our agency’s name, Base Beauty. While many business names are arbitrary or perhaps named after a person, our...
Work, A Love/Hate Story
Even if you love what you do—especially if you love what you do—it is easy to get sucked into feeding work’s endless hunger. Work is infinite. Work...
Assistance to the Readers of NYTimes: The Rules for Hybrid Work Were Always Made Up – By Emma Goldberg
Fifteen years ago I launched my marketing company Base Beauty Creative Agency as a virtual business. We’ve experienced many waves of growth since,...
Want Results? Hire an Expert.
The title above sounds obvious, right? Of course, you want to work with someone who knows what they are doing and has done it successfully many...